Paulie Gee’s Franchise FDD, Profits & Costs
Paulie Gee’s is a handcrafted pizzeria concept that began serving customers in Greenpoint, Brooklyn, in March 2010. It was founded by Paul Giannone—widely recognized as Paulie Gee—who made a bold shift from a career in IT to pursue his love for pizza.
Headquartered at 41 Challenger Drive in Staten Island, New York, Paulie Gee’s has carved out a distinct identity in the artisan pizza space. His vision gave rise to a restaurant known for its imaginative flavor combinations and warm, welcoming ambiance.
The flagship location quickly earned a loyal following thanks to standout offerings like the “Hellboy,” a signature pie topped with fresh mozzarella, Italian tomatoes, soppressata picante, Parmigiano-Reggiano, and a signature splash of spicy honey.
What sets Paulie Gee’s apart is its strong local focus—each location is named to reflect its surrounding neighborhood, helping to build authentic ties with the community.
Initial Investment
How much does it cost to start a Paulie Gee’s franchise? It costs on average between $255,000 – $734,000 to start a Paulie Gee’s franchised restaurant.
This includes expenses related to construction, kitchen equipment, inventory, and startup operating costs. The total amount required can vary significantly based on several factors, such as the style and size of the pizzeria, its geographical location, and whether the franchisee opts to lease or buy the premises.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $15,000 |
| Construction and Leasehold Improvements, Furniture, Fixtures and Equipment | $150,000 – $520,000 |
| Lease Deposits – Three Months | $12,000 – $36,000 |
| Signage | $2,500 – $5,000 |
| Computer, Software and Point of Sales System | $5,000 – $12,000 |
| Initial Inventory | $5,000 – $15,000 |
| Utility Deposits | $1,000 – $2,000 |
| Insurance Deposits – Three Months | $5,000 – $10,000 |
| Travel for Initial Training | $2,000 – $5,000 |
| Professional Fees | $15,000 – $30,000 |
| Licenses and Permits | $2,000 – $4,000 |
| Additional Funds – Three Months | $40,000 – $80,000 |
| Total Estimate | $254,500 – $734,000 |
Paulie Gee's Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Paulie Gee’s franchise?
Most franchise buyers in Paulie Gee’ss investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Paulie Gee’s franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Paulie Gee’s?
Paulie Gee’s franchise is owned by Paul Giannone, affectionately known as Paulie Gee. He established the original Paulie Gee’s pizzeria in Greenpoint, Brooklyn, in 2010, transitioning from a career in information technology to pursue his passion for pizza-making.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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