Phenix Salon Suites Franchise FDD, Profits & Costs
Phenix Salon Suites is a rapidly growing franchise in the beauty industry, renowned for its innovative salon suite concept.
Founded in 2007 by Gina Rivera, a celebrity hairstylist with deep family roots in the salon industry dating back to 1929, the company has transformed the way salon professionals operate by providing private, individualized suites within a larger, well-located salon environment.
This model allows stylists and other beauty professionals to run their own businesses with greater autonomy and lower overhead compared to traditional salon setups.
Headquartered in Encinitas, California, Phenix Salon Suites began franchising in 2012 and has since expanded significantly. By 2023, the brand boasted over 380 locations across 33 states in the U.S. and international branches in the United Kingdom.
Initial Investment
How much does it cost to start a Phenix Salon Suites franchise? It costs on average between $425,000 - $3,074,000 to start a Phenix Salon Suites franchised business.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
Prospective Phenix Salon Suites franchisees can choose the PARLOR Format or STANDARD Format as a standalone business. The comparison below uses each format’s adjusted investment plus optional costs, with landlord contributions already deducted.
| Salon Format | Initial Investment Range |
|---|---|
| PARLOR Format | $440,229 – $574,175 |
| STANDARD Format | $945,028 – $2,301,538 |
The detailed breakdown covers the PARLOR Format and retains the costs before landlord contributions, the subsequent adjustments, and the optional expense categories.
Additional information regarding these estimated costs is provided in the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Estimated Amount |
|---|---|
| sq. ft. | 2,500 – 3,000 |
| Initial Franchise Fee | $35,000 – $35,000 |
| Site Evaluation Fee | $3,000 – $3,000 |
| Rent Security Deposit | $11,000 – $15,000 |
| Architectural Plans | $6,600 – $9,000 |
| Mechanical & Engineering Plans | $6,600 – $9,000 |
| Architectural Plan Review Fee | $0 – $0 |
| Engineering Plan Review Fee | $0 – $0 |
| Construction Management Fee | $6,500 – $6,500 |
| Utility Deposits | $3,500 – $3,500 |
| Leasehold Improvements | $385,000 – $525,000 |
| Initial Marketing Expenses | $7,500 – $10,000 |
| Computer | $1,380 – $1,380 |
| Phenix TV | $1,000 – $1,000 |
| Furniture, Fixtures, Equipment, Interior Signs and Furnishings | $41,250 – $60,000 |
| Exterior Signs | $7,500 – $8,500 |
| Annual Meeting of Franchisees (Registration Fee) | $1,699 – $1,699 |
| Training Expenses (out-of-pocket costs for two people) | $1,100 – $1,100 |
| Insurance — first 3 months | $750 – $1,000 |
| Professional Fees | $3,500 – $5,600 |
| Licenses, Permits and Business Formation | $1,500 – $2,046 |
| Gina’s Platform incl. first 3 mos of service | $850 – $850 |
| Additional Funds — first 3 months | $10,000 – $10,000 |
| Total Estimated Initial Investment | $535,229 – $709,175 |
| Landlord Contributions | ($110,000) – ($150,000) |
| Adjusted Estimated Initial Investment | $425,229 – $559,175 |
| Per SF (Net – Adj Est / Sq Ft) | $170.1 – $186.4 |
| OPTIONAL INITIAL INVESTMENTS | |
| Initial Inventory (Optional) | $7,500 – $7,500 |
| Meet and Greet Event Request Fee (Optional) | $2,500 – $2,500 |
| Meet and Greet Event (Optional) | $5,000 – $5,000 |
| POS System | $0 – $0 |
| Optional Subtotal | $15,000 – $15,000 |
| Total Estimated Initial Investment | $440,229 – $574,175 (Adj Est + Optional) |
Average Revenue (AUV)
How much revenue can you make with a Phenix Salon Suites franchise? A Phenix Salon Suites franchised facility makes on average $543,000 in revenue (AUV) per year.
Phenix Salon Suites Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Phenix Salon Suites franchise?
Most franchise buyers in Phenix Salon Suites’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets’ financial model hub for funding guidance.
How long does it take to pay back a Phenix Salon Suites franchise investment?
Payback periods for franchises in Phenix Salon Suites’s category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Phenix Salon Suites?
Phenix Salon Suites is owned by Gina Rivera, who founded the company. Along with her husband, Jason Rivera, she has played a crucial role in expanding the franchise.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: June 2026
Disclaimer
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Research Phenix Salon Suites franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Phenix Salon Suites FDD Review.
