Priceless Car & Truck Rental Franchise FDD, Profits & Costs
Priceless Car & Truck Rental was established in 1998 to provide reasonably priced, quality rental vehicles through locally owned and operated branches across the United States. As a division of NP Franchise Group, which boasts over 40 years of experience in franchising vehicle rental businesses, Priceless has built a reputation for exceptional customer service and competitive rates.
The company’s headquarters are located at Laurel, MD. Since its inception, Priceless has offered a diverse fleet of vehicles, ranging from small economy cars to luxury sedans, as well as minivans, SUVs, cargo vans, and trucks available for rent by the hour, day, week, or month.
This extensive selection caters to a wide array of customer needs, setting Priceless apart from competitors by providing flexible rental options and personalized service through its network of local branches.
By combining a comprehensive range of vehicles with a commitment to customer satisfaction, Priceless Car & Truck Rental continues to distinguish itself in the competitive car rental industry, offering franchise opportunities to qualified business individuals seeking to join their growing network.
Initial Investment
How much does it cost to start a Priceless Car & Truck Rental franchise? It costs on average between $214,000 – $1,826,000 to start a Priceless Car & Truck Rental franchised center.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount Range |
|---|---|
| Initial franchise fee | $25,000 – $125,000 |
| Initial Reservations Deposit | $500 – $25,000 |
| Initial Customer Service Deposit | $500 – $2,000 |
| Real Estate | $6,000 – $24,000 |
| Leasehold Improvements | $2,000 – $12,000 |
| Equipment, Fixtures, Furniture, and Signs | $2,000 – $20,000 |
| Rental Vehicles | $150,000 – $1,500,000 |
| Training and Travel Expenses | $1,500 – $5,000 |
| Computer Hardware | $3,500 – $15,000 |
| Computer Software | $754.50 – $7,983 |
| Additional Onsite Computer Software Training | $0 – $3,500 |
| Opening Advertising, Deposits, and Misc. | $2,500 – $5,000 |
| Vehicle Insurance | $5,000 – $37,000 |
| Additional Funds – 3 months operating capital | $15,000 – $45,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $214,255 – $1,826,483 |
Priceless Car & Truck Rental Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Priceless Car Truck Rental franchise?
Most franchise buyers in Priceless Car Truck Rental’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Priceless Car Truck Rental franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Priceless Car & Truck Rental?
Priceless Car & Truck Rental is owned by NP Franchise Group, LLC, formerly known as Priceless Rent-A-Car, LLC until June 2018. The company is part of NP Auto Group, Inc., which also includes brands like NextCar Rental. Michael DeLorenzo serves as the President of Priceless Car & Truck Rental.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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Research Priceless Car Truck Rental franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Priceless Car Truck Rental FDD Review.
