Raceway Franchise FDD, Profits & Costs

RaceWay is a prominent chain of convenience stores and gas stations that offers a wide range of products and services to meet the needs of travelers and daily commuters.
Founded in 1934 in St. Louis, Missouri, RaceWay has established itself as a reliable destination for fuel, food, beverages, and essential household items. The company’s headquarters are currently located in Atlanta, Georgia.
RaceWay began franchising in 2002, providing entrepreneurs with the opportunity to operate their own convenience stores under the well-recognized RaceWay brand.
The franchise model is unique in that it offers operators significant autonomy over their stores, allowing them to tailor product offerings and services to meet the specific needs of their local markets. This flexibility differentiates RaceWay from competitors, as it empowers franchisees to make decisions that directly impact their success.
Initial Investment
How much does it cost to start a Raceway franchise? It costs on average between $198,000 – $585,000 to start a Raceway franchised store.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the size of the convenience store, its location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Rent | $21,000 – $120,000 |
| Security Deposit | $25,000 – $100,000 |
| Leasehold Improvements | $5,000 – $40,000 |
| Furniture, Fixtures, and Equipment | $30,000 – $125,000 |
| Signage | $2,500 – $5,000 |
| Opening Inventory and Supplies | $50,000 – $100,000 |
| Training Expenses | $1,500 – $5,000 |
| Grand Opening Advertising | $2,500 – $5,000 |
| Miscellaneous Opening Costs | $15,000 – $20,000 |
| Additional Funds – 3 months | $20,000 – $40,000 |
| Total Estimated Initial Investment | $197,500 – $585,000 |
Raceway Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Raceway franchise?
Most franchise buyers in Raceway’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets’ financial model hub for funding guidance.
How long does it take to pay back a Raceway franchise investment?
Payback periods for franchises in Raceway’s category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Raceway?
Raceway franchise is owned by RaceTrac, Inc., which operates both RaceWay and RaceTrac brands.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: June 2026
Disclaimer
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Research Raceway franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Raceway FDD Review.



