RockBox Fitness Franchise FDD, Profits & Costs (2025)
RockBox Fitness is a boutique fitness franchise that blends boxing, kickboxing, and functional training in high-energy, group workout classes.
It was founded in 2017 in North Carolina by Steve Halloran and Roger Martin, and it began franchising in 2018. The company is headquartered in Huntersville, North Carolina.
The brand stands out by offering a studio experience enhanced with color-changing lighting and premium sound systems, creating an immersive workout environment. Unlike traditional gyms, RockBox emphasizes variety, community, and motivation in every session.
Initial Investment
How much does it cost to start a RockBox Fitness franchise? It costs on average between $388,000 – $623,000 to start a RockBox Fitness franchised facility.
This includes costs for build-out, fitness equipment, technology, and initial operating expenses. The exact amount depends on various factors, including the size of the studio, its location, and whether the franchisee chooses to lease or purchase the facility.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $59,900 |
| Rent and Security Deposit | $5,250 – $10,000 |
| Utilities | $500 – $1,000 |
| Leasehold Improvements | $136,568 – $314,500 |
| Initial Advertising Spend | $22,000 – $29,000 |
| Inventory, Furniture, Fixtures, Equipment | $99,000 – $109,000 |
| Construction and Upfit Project Management | $19,000 |
| Computer Systems | $1,000 – $2,000 |
| Insurance | $300 – $1,000 |
| Signage | $10,726 – $20,000 |
| Office Expenses | $200 – $300 |
| Licenses and Permits | $500 – $1,200 |
| Professional Fees | $1,500 – $3,000 |
| Travel, Lodging, and Meals for Training | $1,000 – $3,000 |
| Shipping | $6,000 – $10,000 |
| Additional Funds (First 3 Months) | $25,000 – $40,000 |
| Total | $388,444 – $622,900 |
Download the Franchise Disclosure Document
Frequently Asked Questions
How many RockBox Fitness locations are there?
As of the latest data, RockBox Fitness operates over 52 locations across 21 states in the U.S.
What is the total investment required to open a RockBox Fitness franchise?
The total investment required to open a RockBox Fitness franchise ranges from $388,000 to $623,000.
What are the ongoing fees for a RockBox Fitness franchise?
RockBox Fitness franchisees are required to pay a royalty fee equal to the greater of 7% of their monthly gross sales or a minimum of $1,500 per month.
This fee supports the ongoing use of the RockBox brand and access to operational support and systems. In addition, franchisees must contribute to national marketing efforts through a brand fund fee, which is the greater of 1% of gross sales or $300 per month.
They are also required to spend a minimum of $1,500 each month on local advertising to promote their specific location within their community.
Who owns RockBox Fitness?
RockBox Fitness franchise is owned by SLLR Enterprises LLC, with the Dudan Group holding a majority investment in RockBox Fitness Franchising since October 2019.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. SharpSheets is an independent educational resource and is not affiliated with, endorsed by, or representing any franchisor mentioned on this website. Where noted, figures are taken from the franchisor’s Franchise Disclosure Document (FDD). In some cases, we may provide independent calculations or estimates based on publicly available information. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
