RockBox Fitness Franchise FDD, Profits & Costs (2025)
RockBox Fitness is a boutique fitness franchise that blends boxing, kickboxing, and functional training in high-energy, group workout classes.
It was founded in 2017 in North Carolina by Steve Halloran and Roger Martin, and it began franchising in 2018. The company is headquartered in Huntersville, North Carolina.
The brand stands out by offering a studio experience enhanced with color-changing lighting and premium sound systems, creating an immersive workout environment. Unlike traditional gyms, RockBox emphasizes variety, community, and motivation in every session.
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Initial Investment
How much does it cost to start a RockBox Fitness franchise? It costs on average between $388,000 – $623,000 to start a RockBox Fitness franchised facility.
This includes costs for build-out, fitness equipment, technology, and initial operating expenses. The exact amount depends on various factors, including the size of the studio, its location, and whether the franchisee chooses to lease or purchase the facility.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $59,900 |
| Rent and Security Deposit | $5,250 – $10,000 |
| Utilities | $500 – $1,000 |
| Leasehold Improvements | $136,568 – $314,500 |
| Initial Advertising Spend | $22,000 – $29,000 |
| Inventory, Furniture, Fixtures, Equipment | $99,000 – $109,000 |
| Construction and Upfit Project Management | $19,000 |
| Computer Systems | $1,000 – $2,000 |
| Insurance | $300 – $1,000 |
| Signage | $10,726 – $20,000 |
| Office Expenses | $200 – $300 |
| Licenses and Permits | $500 – $1,200 |
| Professional Fees | $1,500 – $3,000 |
| Travel, Lodging, and Meals for Training | $1,000 – $3,000 |
| Shipping | $6,000 – $10,000 |
| Additional Funds (First 3 Months) | $25,000 – $40,000 |
| Total | $388,444 – $622,900 |
Average Revenue (AUV)
How much revenue can you make with a RockBox Fitness franchise? A RockBox Fitness franchised facility makes on average $326,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $326,000 yearly revenue for similar kickboxing franchises. Below are a few RockBox Fitness competitors as a comparison:
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RockBox Fitness Franchise Disclosure Document
Frequently Asked Questions
How many RockBox Fitness locations are there?
As of the latest data, RockBox Fitness operates over 52 locations across 21 states in the U.S.
What is the total investment required to open a RockBox Fitness franchise?
The total investment required to open a RockBox Fitness franchise ranges from $388,000 to $623,000.
What are the ongoing fees for a RockBox Fitness franchise?
RockBox Fitness franchisees are required to pay a royalty fee equal to the greater of 7% of their monthly gross sales or a minimum of $1,500 per month.
This fee supports the ongoing use of the RockBox brand and access to operational support and systems. In addition, franchisees must contribute to national marketing efforts through a brand fund fee, which is the greater of 1% of gross sales or $300 per month.
They are also required to spend a minimum of $1,500 each month on local advertising to promote their specific location within their community.
What are the financial requirements to become a RockBox Fitness franchisee?
To qualify as a RockBox Fitness franchisee, candidates must have a minimum net worth of $500,000. Additionally, they are required to have at least $100,000 in liquid capital. These financial requirements help ensure that franchisees have sufficient resources to cover startup costs and sustain operations during the early stages of the business.
How much can a RockBox Fitness franchise owner expect to earn?
The average gross sales for a RockBox Fitness franchise are approximately $0.33 million per location. Assuming a 15% operating profit margin, $0.33 million yearly revenue can result in $50,000 EBITDA annually.
Who owns RockBox Fitness?
RockBox Fitness franchise is owned by SLLR Enterprises LLC, with the Dudan Group holding a majority investment in RockBox Fitness Franchising since October 2019.
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