RockBox Fitness Franchise FDD, Profits & Costs
RockBox Fitness is a boutique fitness franchise that blends boxing, kickboxing, and functional training in high-energy, group workout classes.
It was founded in 2017 in North Carolina by Steve Halloran and Roger Martin, and it began franchising in 2018. The company is headquartered in Huntersville, North Carolina.
The brand stands out by offering a studio experience enhanced with color-changing lighting and premium sound systems, creating an immersive workout environment. Unlike traditional gyms, RockBox emphasizes variety, community, and motivation in every session.
Initial Investment
How much does it cost to start a RockBox Fitness franchise? It costs on average between $388,000 – $623,000 to start a RockBox Fitness franchised facility.
This includes costs for build-out, fitness equipment, technology, and initial operating expenses. The exact amount depends on various factors, including the size of the studio, its location, and whether the franchisee chooses to lease or purchase the facility.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $59,900 |
| Rent and Security Deposit | $5,250 – $10,000 |
| Utilities | $500 – $1,000 |
| Leasehold Improvements | $136,568 – $314,500 |
| Initial Advertising Spend | $22,000 – $29,000 |
| Inventory, Furniture, Fixtures, Equipment | $99,000 – $109,000 |
| Construction and Upfit Project Management | $19,000 |
| Computer Systems | $1,000 – $2,000 |
| Insurance | $300 – $1,000 |
| Signage | $10,726 – $20,000 |
| Office Expenses | $200 – $300 |
| Licenses and Permits | $500 – $1,200 |
| Professional Fees | $1,500 – $3,000 |
| Travel, Lodging, and Meals for Training | $1,000 – $3,000 |
| Shipping | $6,000 – $10,000 |
| Additional Funds (First 3 Months) | $25,000 – $40,000 |
| Total | $388,444 – $622,900 |
RockBox Fitness Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Rockbox Fitness franchise?
Most franchise buyers in Rockbox Fitness’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Rockbox Fitness franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns RockBox Fitness?
RockBox Fitness franchise is owned by SLLR Enterprises LLC, with the Dudan Group holding a majority investment in RockBox Fitness Franchising since October 2019.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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Research Rockbox Fitness franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Rockbox Fitness FDD Review.
