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Scooter’s Coffee Franchise Costs $1.0M (+ 2023 AUV & Profits)

This article was updated with the 2023 Franchise Disclosure Document

With 380 coffee shops in the US, of which the vast majority (95%) is franchised-owned, Scooter’s Coffee is a popular coffee franchise brand among franchisees. Indeed, despite its relatively small size, a Scooter’s Coffee restaurant makes $797,000 in turnover per year on average.

Yet, it’s not cheap either: you would have to invest on average $1,069,000 to open a new Scooter’s Coffee franchise. Is this a profitable business? Is this a good investment?

In this article we’re looking at Scooter’s Coffee from the perspective of its latest Franchise Disclosure Document to find out whether you should invest in this franchise. Let’s find out!

Key stats

Franchise fee$40,000
Royalty fee6.00%
Marketing fee2.00%
Investment (mid-point)$1,069,000
Average sales$797,000
Sales to investment ratio25.0x
Payback period[franchise_value_investment_payback]
Minimum net worth$500,000
Minimum liquid capital$200,000
Source: Franchise Disclosure Document 2023

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Scooter’s Coffee: a brief introduction

Scooter’s Coffee is an American drive-thru coffeehouse chain with over 500 locations in the US.

The brand is known for its signature caramel coffee, smoothies, baked goods, espresso drinks, and other related foods.

It was founded in 1998 in Bellevue, Nebraska, by Don and Linda Eckles. Scooter’s Coffee started franchising in 2002 and is franchised by Scooter’s Coffee LLC, headquartered in Omaha, Nebraska.

Scooter’s Coffee franchises pros and cons

Pros

  • Absentee ownership is allowed: The franchise provides franchisees with a passive investment opportunity. Franchisees can operate a Scooter’s coffee restaurant as they pursue their formal jobs and other business ventures.
  • Comprehensive Training consisting of 104 on-the-job hours and 56 classroom hours is necessary to train franchisees on the business concept and practice, customer service, inventory handling, and managing human resources.
  • Corporate support: The brand provides franchisees with industry experts to guide them on how to run their restaurants smoothly. Also, franchisees get access to a network of successful franchises that share valuable business insights and ideas for growth.
  • Real estate and construction: The brand helps its franchisees with site selection, lease negotiation, design, and construction of their restaurants. It provides them with real estate experts to help them identify convenient business locations and construction plans to establish restaurants at lower costs.
  • Flexible franchise formats: The franchisor gives its franchisees two operating formats so that they can choose which suits them better. These are the drive-thru kiosks that operate on take-out for drinks and the drive-thru coffee house, which caters to walk-in customers
  • Exclusive territory: The franchisor grants franchisees the right to operate in an exclusive protected territory. The franchisor does not authorize any other franchisees or establish Scooter’s coffee restaurants in the agreed-upon territory.

Cons

  • Not a part-time business: The franchise does not provide franchisees with a part-time business opportunity. Therefore, franchisees are required to open in full as per the brand’s operating schedule.
  • Competition. The brand is facing competition from world brands like Dutch Bros. Coffee, Tim Hortons, Biggby coffee or even Dunkin’ Donuts
  • No global presence: The brand does not have a presence outside the United States. Franchisees may have challenges reaching their targeted customers in other countries.

How much does a Scooter’s Coffee cost?

On average, you would need to invest $1,069,000 to open a new Scooter’s Coffee restaurant. 

According to the latest FDD, startup costs vary based on several reasons like your location, market condition, etc.

The investment amount covers all startup costs you need to open a restaurant. In addition to the initial franchise fee of $40,000, you would also pay for:

  • Formation Costs: initial opening support fee, site concept plan, preliminary due diligence, site work, building and leasehold improvements, architectural and engineering fees, equipment, fixtures and furniture, signs, lease deposit, licenses, etc.
  • Operating Costs: initial inventory, supplies, 3 months working capital, etc.
Type of ExpenditureLowHigh
Initial franchise fee$40,000$40,000
Formation costs$729,500$1,188,500
Operating costs$25,000$113,000
Total$794,500$1,341,500
Source: Franchise Disclosure Document 2023

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How much money can you make with a Scooter’s Coffee franchise?

On average, a Scooter’s Coffee franchise makes $797,000 in sales per year.

The sales number is the annual median sales of 358 franchised restaurants operating in 2021. This is an average of both the Kiosk Store and the Coffeehouse Store. For example, a Kiosk Store makes slightly less revenue than a Coffeehouse Store.

What’s more is that Scooter’s Coffee franchises revenues have been growing steadily over the years. As you can see, revenue per franchise increase 2 fold in the last 8 years.

How profitable is a Scooter’s Coffee franchise?

On average, a Scooter’s Coffee franchise makes $159,000 in profits per year (18% EBITDA margin).

Luckily, unlike some franchisors, Scooter’s Coffee provides a lot of detailed information when it comes to the costs and profits of its kiosks, which we have summarized below.

Profit-and-lossAmount% Sales
Sales$885,335100%
Discounts$61,3207%
COGS$269,91030%
Labor$224,76125%
Rent$32,9744%
Royalty$65,9217%
Card processing$23,0193%
Overhead$48,0005%
EBITDA$159,43018%
Source: Franchise Disclosure Document 2023

Is a Scooter’s Coffee franchise a good investment?

We estimate that it takes on average 8 years to repay your investment if you were to open a new Scooter’s Coffee franchise today. This is your payback period: the time it takes for an investment to repay itself with the future profits.

This is a good payback, in line with the industry. As such, we do consider Scooter’s Coffee to be a good investment from a financial standpoint.

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Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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