Smokin’ Oak Franchise FDD, Profits & Costs (2025)
Smokin’ Oak Wood-Fired Pizza & Taproom is a fast-casual dining franchise specializing in authentic, artisan wood-fired pizzas. The concept originated in 2009 with the opening of its flagship restaurant, Pi Wood-Fired Pizza, in Rochester, Minnesota.
Building upon its initial success, the company adopted the trade name Smokin’ Oak Wood-Fired Pizza in 2016 and began franchising across the United States. The corporate headquarters is located in Saint Petersburg, Florida.
The franchise offers a diverse menu featuring wood-fired pizzas, fresh salads, starters, and desserts. A distinctive feature of Smokin’ Oak is its self-pour taproom, where guests can choose from a variety of beers, wines, and mixed cocktails, enhancing the dining experience. This combination of high-quality food and an interactive beverage service sets Smokin’ Oak apart from competitors.
Initial Investment
How much does it cost to start a Smokin’ Oak franchise? It costs on average between $373,000 – $892,000 to start a Smokin’ Oak franchised restaurant.
This includes costs for construction, kitchen equipment, wood-fired ovens, self-pour taproom setup, inventory, and initial operating expenses. The exact investment amount varies based on factors such as the size of the Smokin’ Oak Wood-Fired Pizza & Taproom location, its geographic market, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,500 – $49,500 |
| Rent and Security Deposit | $0 – $16,000 |
| Leasehold Improvements | $90,000 – $450,000 |
| Architect’s and Engineer’s Fees | $7,000 – $15,000 |
| Furniture & Fixtures | $24,000 – $57,000 |
| Equipment | $120,000 – $140,000 |
| Self-Pour Tap System | $26,870 – $60,813 |
| POS System | $3,000 – $5,000 |
| Signage | $4,000 – $11,000 |
| Utility Deposits | $500 – $1,000 |
| Office and Store Supplies | $50 – $500 |
| Opening Inventory | $3,000 – $4,000 |
| Insurance | $2,500 – $3,500 |
| Liquor License | $0 – $5,000 |
| Licenses and Permits | $1,000 – $3,000 |
| Professional Fees | $3,000 – $6,000 |
| Travel, Lodging, Meals for Training | $0 – $2,000 |
| Grand Opening Marketing Campaign | $8,000 – $13,000 |
| Additional Funds (3 months) | $30,000 – $50,000 |
| TOTAL | $372,620 – $892,313 |
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Smokin’ Oak locations are there?
As of the latest data, Smokin’ Oak Wood-Fired Pizza & Taproom operates a total of seven locations across the United States. All seven units are franchised, with no company-owned locations. The brand continues to expand, with several new franchise locations in development.
What is the total investment required to open a Smokin’ Oak franchise?
The total investment required to open a Smokin’ Oak franchise ranges from $373,000 to $892,000.
What are the ongoing fees for a Smokin’ Oak franchise?
Smokin’ Oak Wood-Fired Pizza & Taproom franchisees pay a 6% royalty fee on gross sales and a 2% marketing fee on gross sales to support brand operations and advertising efforts.
Who owns Smokin’ Oak?
Smokin’ Oak Wood-Fired Pizza & Taproom is owned by Fourth Avenue Restaurant Group, LLC, led by CEO Matt Mongoven. The franchise concept was developed by lifelong friends Matt Mongoven and Linda Black, who opened the flagship restaurant in 2009.
Disclaimer
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