Snapology Franchise FDD, Profits & Costs (2025)
Snapology is a children’s education franchise that embraces the power of creative play to teach science, technology, engineering, art, and mathematics (STEAM) concepts.
Founded in 2010 by sisters Lisa and Laura Coe in Pittsburgh, Pennsylvania, Snapology has grown significantly over the years. The company’s headquarters are located in Bedford, Texas.
Snapology began franchising in 2015, offering entrepreneurs the opportunity to bring its innovative educational programs to their communities.
The franchise provides a variety of enrichment classes, camps, workshops, and birthday parties that utilize LEGO® bricks, K’Nex®, and technology to engage children in hands-on learning. These programs are designed to make learning fun and interactive, fostering a love for STEAM subjects among children.
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Initial Investment
How much does it cost to start a Snapology franchise? It costs on average between $75,000 – $542,000 to start a Snapology franchised facility.
This includes costs for facility setup, educational materials, technology, and initial operating expenses. The exact amount depends on various factors, including the type of Snapology business model chosen, the location, and whether the franchisee opts for a mobile, community-based approach or a dedicated discovery center. Indeed, Snapology offers 3 types of franchises:
| Snapology Business Type | Initial Investment Range |
|---|---|
| Mobile Snapology Business | $75,250 – $105,800 |
| Snapology Retail Center | $405,950 – $541,500 |
| Snapology Business Co-Branded with an Affiliate Brand’s Premises | $139,000 – $195,100 |
We are summarizing below the main costs associated with opening a Snapology Retail Center. For more information on costs required to start a Snapology franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $47,500 |
| Lease Payments and Deposits | $10,000 – $16,000 |
| Leasehold Improvements | $160,000 – $205,000 |
| Architectural Fees | $16,700 – $25,000 |
| Signage | $25,000 – $30,000 |
| Initial Inventory and Equipment Package | $12,000 – $20,000 |
| Furniture, Fixtures, and Equipment | $65,000 – $90,000 |
| Computer, Software, and POS System | $7,500 – $9,500 |
| Training Related Expenses | $10,500 – $15,000 |
| Legal, Accounting, and Professional Fees | $5,000 – $10,000 |
| Insurance Deposits and Premiums | $750 – $1,500 |
| Business Licenses and Permits | $500 – $1,000 |
| Grand Opening Advertising | $20,000 – $25,000 |
| Initial Supplies | $500 – $1,000 |
| Additional Funds (Initial 3 months) | $25,000 – $45,000 |
| Total | $405,950 – $541,500 |
Average Revenue (AUV)
How much revenue can you make with a Snapology franchise? A Snapology franchised location makes on average $163,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $205,000 yearly revenue for similar tutoring franchises. Below are a few Snapology competitors as a comparison:
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Snapology Franchise Disclosure Document
Frequently Asked Questions
How many Snapology locations are there?
As of the latest available data, Snapology has over 150 locations across the United States and internationally. The majority of these are franchise-owned, with a smaller number being company-owned.
What is the total investment required to open a Snapology franchise?
The total investment required to open a Snapology franchise ranges from $75,000 to $542,000.
What are the ongoing fees for a Snapology franchise?
Snapology franchisees are required to pay a royalty fee of 7% of their monthly gross sales. Additionally, they must contribute up to 5% of their monthly gross sales to the National Advertising Fund (NAF), with a current minimum of 1% or $100 per month, whichever is greater.
Franchisees are also expected to allocate up to 6% of their monthly gross sales to local marketing efforts, with the current requirement set at 6%.
What are the financial requirements to become a Snapology franchisee?
To qualify as a Snapology franchisee, financial requirements vary depending on the type of franchise model. For a mobile franchise, the minimum net worth required is $75,000, while for a Discovery Center, it is $250,000. Additionally, prospective franchisees should have liquid capital ranging from $50,000 to $75,000.
How much can a Snapology franchise owner expect to earn?
The average gross sales for a Snapology franchise are approximately $0.16 million per location. Assuming a 15% operating profit margin, $0.16 million yearly revenue can result in $24,000 EBITDA annually.
Who owns Snapology?
Snapology franchise is owned by Unleashed Brands, a company specializing in family-focused businesses.
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