Snooze Mattress Company Franchise FDD, Profits & Costs
Snooze Mattress Company, established in 2019 by Matt Smith in Pueblo, Colorado, is a distinctive sleep retailer committed to enhancing customers’ sleep quality through innovative technology and personalized service.
The company emphasizes the importance of restorative sleep and offers a range of products designed to meet individual sleep needs.
In 2021, Snooze Mattress Company began franchising, providing entrepreneurs with the opportunity to join a brand that prioritizes customer well-being. The company’s product line includes mattresses, pillows, and bedding accessories, all tailored to improve sleep quality.
A key differentiator is their proprietary Dream Mapping technology, developed in collaboration with the Mayo Clinic, which assesses customers’ pressure points to recommend optimal sleep solutions.
The company continues to offer franchising opportunities within the U.S., aiming to expand its reach and help more individuals achieve better sleep through personalized solutions.
Initial Investment
How much does it cost to start a Snooze Mattress Company franchise? It costs on average between $197,000 – $484,000 to start a Snooze Mattress Company franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of store setup you choose, the location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,900 – $49,900 |
| Technology | $16,000 – $30,500 |
| Equipment, Furniture and Fixtures | $46,000 – $119,000 |
| Real Estate | $3,750 – $49,000 |
| Leasehold Improvements | $5,000 – $30,000 |
| Utility Deposit | $300 – $1,000 |
| Signage | $6,500 – $15,000 |
| Start Up Inventory | $8,500 – $30,000 |
| Grand Opening Marketing | $20,000 – $20,000 |
| Staffing | $900 – $4,000 |
| Insurance | $1,200 – $3,000 |
| Uniforms | $300 – $500 |
| Travel, Lodging and Meals for Initial Training Program | $3,500 – $5,000 |
| Business Licenses, Permits, Certifications and Professional Fees | $500 – $1,700 |
| Site Location, Analysis, Evaluation; and Real Estate Services Fees | $5,000 – $5,000 |
| Professional Services Fees | $20,000 – $60,000 |
| Operating Expenses and Additional Funds | $10,000 – $60,000 |
| Total | $197,350 – $483,600 |
Frequently Asked Questions
What funding options are available for a Snooze Mattress Company franchise?
Most franchise buyers in Snooze Mattress Companys investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Snooze Mattress Company franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Snooze Mattress Company?
Snooze Mattress Company is owned by Matt Smith, who founded the company in 2019. Under his leadership as CEO, the brand has grown to include both company-owned and franchised locations across the United States.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
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Research Snooze Mattress Company franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Snooze Mattress Company FDD Review.
