Snooze Mattress Company Franchise FDD, Profits & Costs (2024)
Snooze Mattress Company, established in 2019 by Matt Smith in Pueblo, Colorado, is a distinctive sleep retailer committed to enhancing customers’ sleep quality through innovative technology and personalized service.
The company emphasizes the importance of restorative sleep and offers a range of products designed to meet individual sleep needs.
In 2021, Snooze Mattress Company began franchising, providing entrepreneurs with the opportunity to join a brand that prioritizes customer well-being. The company’s product line includes mattresses, pillows, and bedding accessories, all tailored to improve sleep quality.
A key differentiator is their proprietary Dream Mapping technology, developed in collaboration with the Mayo Clinic, which assesses customers’ pressure points to recommend optimal sleep solutions.
The company continues to offer franchising opportunities within the U.S., aiming to expand its reach and help more individuals achieve better sleep through personalized solutions.
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Initial Investment
How much does it cost to start a Snooze Mattress Company franchise? It costs on average between $197,000 – $484,000 to start a Snooze Mattress Company franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of store setup you choose, the location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,900 – $49,900 |
| Technology | $16,000 – $30,500 |
| Equipment, Furniture and Fixtures | $46,000 – $119,000 |
| Real Estate | $3,750 – $49,000 |
| Leasehold Improvements | $5,000 – $30,000 |
| Utility Deposit | $300 – $1,000 |
| Signage | $6,500 – $15,000 |
| Start Up Inventory | $8,500 – $30,000 |
| Grand Opening Marketing | $20,000 – $20,000 |
| Staffing | $900 – $4,000 |
| Insurance | $1,200 – $3,000 |
| Uniforms | $300 – $500 |
| Travel, Lodging and Meals for Initial Training Program | $3,500 – $5,000 |
| Business Licenses, Permits, Certifications and Professional Fees | $500 – $1,700 |
| Site Location, Analysis, Evaluation; and Real Estate Services Fees | $5,000 – $5,000 |
| Professional Services Fees | $20,000 – $60,000 |
| Operating Expenses and Additional Funds | $10,000 – $60,000 |
| Total | $197,350 – $483,600 |
Average Revenue (AUV)
How much revenue can you make with a Snooze Mattress Company franchise? A Snooze Mattress Company franchised store makes on average $65,000 in revenue (AUV) per year.
This compares to $418,000 yearly revenue for similar housing franchises.
Below are a few competitors in comparison:
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Frequently Asked Questions
How many Snooze Mattress Company locations are there?
As of the latest data, Snooze Mattress Company operates eight locations across the United States. This includes six franchised units and two corporate-owned stores. The company continues to expand its presence, offering franchising opportunities to entrepreneurs interested in joining the brand.
What is the total investment required to open a Snooze Mattress Company franchise?
The total investment required to open a Snooze Mattress Company franchise ranges from $197,000 to $484,000.
What are the ongoing fees for a Snooze Mattress Company franchise?
Snooze Mattress Company franchisees must pay a royalty fee of 5% of their monthly gross sales, which grants them access to the company’s established systems, proprietary technology, and continuous support.
Additionally, there is a marketing fee of 2% of monthly gross sales, allocated towards national and regional advertising campaigns, promotional materials, and other marketing initiatives aimed at enhancing brand visibility and driving customer engagement.
What are the financial requirements to become a Snooze Mattress Company franchisee?
To become a Snooze Mattress Company franchisee, applicants must have a minimum net worth of $500,000 and at least $250,000 in liquid capital. These financial prerequisites ensure that franchisees possess the necessary resources to establish and operate a Snooze Mattress Company franchise effectively.
How much can a Snooze Mattress Company franchise owner expect to earn?
The average gross sales for a Snooze Mattress Company franchise are approximately $0.07 million per location. Assuming a 15% operating profit margin, $0.07 million yearly revenue can result in $11,000 EBITDA annually.
Who owns Snooze Mattress Company?
Snooze Mattress Company is owned by Matt Smith, who founded the company in 2019. Under his leadership as CEO, the brand has grown to include both company-owned and franchised locations across the United States.
Disclaimer
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