Since it started franchising in 2016, SoBol has had a skyrocketing growth: it now has 59 shops in the US, of which 56 are franchise-owned. Yet, SoBol isn’t alone: among all the healthy food franchises with solid revenue growth, should you buy SoBol? What about its financials?
First, at $346,000 SoBol requires little investment vs. most other restaurant franchises. In other words, it’s a very affordable franchise if you want to get into the healthy food industry.
It’s also a strong business: the average SoBol has a $503,000 Average Unit Volume (AUV), suggesting a very attractive payback (7 years as per our own estimates).
Want to know more? In this article we’re looking at SoBol’s Franchise Disclosure Document to find out how much it (really) costs, and whether it’s a profitable business. Let’s find out!
Key stats
| Franchise fee | $30,000 |
| Royalty fee | 5.00% |
| Marketing fee | 2.00% |
| Investment (mid-point) | $346,000 |
| Average sales | $503,000 |
| Sales to investment ratio | 3.0x |
| Payback period | [franchise_value_investment_payback] |
| Minimum net worth | $250,000 |
| Minimum liquid capital | $125,000 |
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 | SoBol |
| FRANCHISE FEE | $30,000 |
| ROYALTY FEE | 5.00% |
| INITIAL INVESTMENT | $241,000 – $451,000 |
| AVERAGE REVENUE | $503,000 |
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What is SoBol?
SoBol is a chain of healthy food stores headquartered in Patchogue, New York. It offers a variety of acai bowls, green bowls, fruit smoothies and more.
SoBol was founded in 2014 by Jason Mazzarone and Jim Kalomiris in Southern California and today it prides itself on providing invigorating acai bowls to local communities in a rapidly growing health food market. In addition, SoBol is known for blending its acai fresh each day, producing its homemade granola and topping its products with only the freshest fruits.
It began franchising in 2016 and had opened 56 locations in the US by 2022. With simplified operations, a community-oriented culture and a healthy-driven menu, SoBol offers franchise owners a competitive advantage by becoming part of the brand’s vision to provide cool food and awesome experiences.
How much does a SoBol franchise cost?
You would need to invest around $346,000 to start a SoBol franchise.
Startup costs
Here’s the full breakdown of costs:
| Type of Expenditure | Low | High |
|---|---|---|
| Initial Franchise Fee | $30,000 | $30,000 |
| Formation Costs | $156,000 | $315,700 |
| Initial Marketing | $5,000 | $5,000 |
| Operating Costs | $49,800 | $99,900 |
| Total | $240,800 | $450,600 |
What are the franchise fees?
The initial franchise fee for a SoBol franchise is $30,000
In addition to the initial franchise fee, you must pay to the franchisor a royalty fee of 5.00% of revenues, as well as a variable marketing fee of 2.00% of revenues.
What is the average turnover of a SoBol franchise?
On average, a SoBol franchise generates $503,000 in revenue per year.
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| SoBol |
| FRANCHISE FEE | $30,000 |
| ROYALTY FEE | 5.00% |
| INITIAL INVESTMENT | $241,000 – $451,000 |
| AVERAGE REVENUE | $503,000 |
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