Sola Salon Studios Franchise Costs $1.5M (2023 Stats)

This article was updated with the 2023 Franchise Disclosure Document

One of the largest beauty salon franchise in the US with more than 620 salons today, Sola Salon Studios is an obvious choice for many franchisees who want to get into the beauty salon industry.

But is this really a profitable business? The question is a valid one indeed: as the franchisee you would have to fund the initial investment of $1,565,000 on average.

In comparison, one salon makes $428,000 in revenue per year, what does it mean for your profits?

In this article we are diving into Sola Salon Studios and its Franchise Disclosure Document to find out whether it’s a good franchise investment or not. Let’s find out!

Key stats

Franchise fee$55,000
Royalty fee5.5%
Marketing fee1.5% - 3.5%
Investment (mid-point)$1,565,000
Revenue per unit$428,000
Revenue per sq. ft.[franchise_value_revenue_per_sq_ft]
Sales to investment ration.a.
Minimum net worth$1,500,000
Minimum liquid capital$500,000
Source: Franchise Disclosure Document 2023

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About Sola Salon Studios

Headquartered in Lakewood, Colorado, Sola Salon Studios is an American chain of fully equipped high-end salon studios for beauty professionals.

Sola Salon Studios was founded in 2004 by Stratton Smith and Matt Briger. It creates ready-to-move-in spaces for estheticians, nail technicians, massage therapists and hairdressers.

Its franchising journey began in 2005 and it currently has over 628 locations worldwide, with 564 franchises in the US.

Sola Salon franchise pros and cons

The Pros:

  • Flexible build-out options: The brand’s salon designs are flexible and can fit into the available real estate opportunities. Franchisees can offer modern, unique salon build-outs for each beauty professional.
  • Minimal staff and equipment maintenance: Sola Salon Studios utilizes a real estate rental model that requires minimal staff and equipment. Franchisees get simple entry requirements and can scale their businesses and improve their profitability.
  • No inventory and receivables: The brand offers its franchisee move-in-ready salons all under one roof for salon professionals equipped with amenities like high-end cabinetry, floor-to-ceiling walls with sliding glass doors, Wi-Fi and all utilities. Franchisees can explore and grow their portfolios smoothly.
  • Integrated marketing expertise: The franchisor provides its franchisees with tested and proven national brand campaigns to attract beauty professionals to rent studios in their locations. In addition, franchisees get personalized local public relations resources and tools for their salon studios.
  • Comprehensive training and education: The brand offers its franchisees a detailed training and education curriculum to help them launch and operate their Sola salon studios successfully. It trains them on the parent company’s business concept, operations, hiring and training staff, as well as giving them growth advice and insights.
  • Third-party financing: The franchisor offers its franchisees financing assistance through partnerships with third parties. Franchisees get funding for their franchise fee, inventory, equipment and payroll.
  • Market analysis and site selection: The franchisor provides its franchisees with real estate experts to help them identify a competitive market and location. It also helps them access contractors to guide the build-out of their salons.
  • Exclusive territory protection: Sola Salon Studios grants its franchisees the right to operate in a protected market. It does not establish any other franchises or operate competing businesses in the development market.

The cons:

  • Not a passive investment: The franchise does not allow for absentee ownership. Franchisees must be actively involved in their salons’ day-to-day decision-making and operations.
  • Not a home-based opportunity: A Sola Salon Studios franchise is not a mobile business opportunity. Franchisees need to have office space, a retail facility, or a warehouse to operate from.
  • Not a part-time business opportunity: The franchise cannot be run part-time or as a side business. It requires franchisees to follow their parent company’s working hours.
  • Competition:  Supercuts, TONI&GUY and Sweet & Sassy.

Sola Salon franchise costs

You have to invest around $1,565,000 to open a Sola Salon franchise studio.

This is an average. Indeed, it varies based on many factors, such as the location of your studios, their size, and other factors.

Startup costs

In addition to the initial franchise fee of $55,000 which you must pay to the franchisor, you would also pay for the leasehold improvements, furniture and fixtures, signage, equipment, insurance, etc.

Type of ExpenditureAmount
Initial franchise fee$55,000
Leasehold improvements$705,600 – $1,305,000
Furniture and fixtures$147,000 – $315,000
Signage$10,000 – $20,000
Insurance$6,500 – $10,000
Working capital (3 months)$20,000 – $50,000
Other$84,814 – $345,531
Total$1,028,914 – $2,100,531
Source: Franchise Disclosure Document 2023

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Sola Salon franchise fees

The initial franchise fee for a Sola Salon Studios franchise is $55,000. In addition to the initial franchise fee, you must pay to the franchisor a royalty fee of 5.5% of revenues.

How much revenue does a Sola Salon make?

A Sola Salon Studios franchise makes $428,000 in revenue per year on average.

This is the average sales per franchised studio for 533 of the 585 franchised studios that were open for all of 2022, as disclosed in the Franchise Disclosure Document.

Over 2019 – 2022, average revenue per franchise studio has trended upward, from $373,000 in 2019 to $428,000 in 2022. This is a significant increase vs. 2020 (+44.6%, or $296,000 for 451 franchised studios) as Sola Salon recovered from the COVID-19 pandemic.

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