The Dog Wizard Franchise FDD, Profits & Costs
The Dog Wizard is a prominent dog training franchise that was founded in 2005 by Gretchen Hollifield, driven by her passion for enhancing the relationship between dogs and their owners. Headquartered in Charlotte, North Carolina, the company began offering franchise opportunities in 2012, enabling dog enthusiasts to establish their own businesses under a proven model.
Specializing in a comprehensive range of services, The Dog Wizard addresses various canine behavioral issues and training needs. Their offerings include basic obedience training, behavior modification, puppy programs, and specialized courses such as agility and scent detection.
What sets The Dog Wizard apart from competitors is its multifaceted approach to dog training, encompassing both fundamental obedience and behavioral modification. This holistic methodology ensures that dogs not only learn commands but also develop the ability to make better choices, leading to a more harmonious relationship with their owners.
Initial Investment
How much does it cost to start a The Dog Wizard franchise? It costs on average between $116,000 – $194,000 to start a The Dog Wizard franchised facility.
This includes costs for training facilities, equipment, marketing, and initial operating expenses. The exact amount depends on various factors, including the size of the territory, the location, and whether the franchisee operates from a physical facility or offers mobile services.
| Type of Expenditure | Amount Low | Amount High |
|---|---|---|
| Initial Franchise Fee | $60,000 | $60,000 |
| Travel and Living Expenses to Attend Initial Training | $2,000 | $4,000 |
| Initial Training Fee | $10,000 | $30,000 |
| Start-up Kit | $6,000 | $7,300 |
| Start-Up Digital Marketing | $5,400 | $8,400 |
| Licenses | $1,000 | $1,500 |
| Computers, Software, Office Equipment, Furniture, Phones, Answering Service | $750 | $2,500 |
| Professional Fees | $0 | $2,500 |
| Insurance | $1,500 | $2,500 |
| Utilities and Operational Services | $250 | $500 |
| Vehicle Expenses | $0 | $5,000 |
| Vehicle Wrap Production and Installation | $2,500 | $4,000 |
| Inventory and Supplies | $500 | $750 |
| Additional Funds – 3 months | $25,800 | $65,400 |
| TOTALS | $115,700 | $194,350 |
Average Revenue (AUV)
How much revenue can you make with a The Dog Wizard franchise? A The Dog Wizard franchised business makes on average $262,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
The Dog Wizard Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a The Dog Wizard franchise?
Most franchise buyers in The Dog Wizards investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets financial model hub for funding guidance.
How long does it take to pay back a The Dog Wizard franchise investment?
Payback periods for franchises in The Dog Wizards category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns The Dog Wizard?
The Dog Wizard franchise is owned by its founder, Gretchen Hollifield. Established in 2005, the company has expanded under her leadership, offering dog training services across multiple locations.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
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