The Exercise Coach Franchise FDD, Profits & Costs (2025)
The Exercise Coach franchise, founded in 2000 by Brian and Gerianne Cygan, is a pioneering fitness brand that specializes in offering personalized strength training programs.
Headquartered in the United States, the franchise has carved a unique niche in the fitness industry by focusing on efficient, technology-driven workouts designed to deliver significant health benefits within a short time frame.
The Exercise Coach began offering franchises in July of 2011. What sets The Exercise Coach apart is its emphasis on leveraging cutting-edge technology, specifically the Exerbotics equipment, to tailor workouts to individual needs.
Initial Investment
How much does it cost to start a The Exercise Coach franchise? It costs on average between $260,000 – $390,000 to start a The Exercise Coach franchised business.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,500 |
| Initial Training Fee | $5,000 |
| MUO Training Fee (applies to area developers) | $0 to $2,500 |
| Initial Training Expenses | $1,500 to $10,000 |
| Legal Fee Reimbursement (lease review services) | $0 to $3,500 |
| Lease Deposit & Rent (3 Months) | $8,000 to $24,000 |
| Utilities Deposits | $100 to $1,000 |
| Construction | $0 to $65,000 |
| Interior & Exterior Signage | $2,300 to $8,000 |
| Decorating, Cleaning Station, Furniture, Fans & Furnishings | $4,200 to $6,315 |
| Equipment Package | $107,645 to $155,690 |
| Technology Systems | $2,850 to $6,850 |
| First Aid Equipment | $1,350 to $2,100 |
| Opening Inventory | $2,550 to $4,250 |
| Uniforms | $600 to $1,000 |
| Grand Opening Marketing Commitment | $29,195 to $43,275 |
| Business Licenses | $250 to $750 |
| Professional Fees | $4,000 to $5,240 |
| Insurance | $800 to $1,500 |
| Pre-opening Payroll | $10,000 to $20,000 |
| Additional Funds (3 months) | $30,000 to $45,000 |
| Total Estimated Initial Investment | $259,840 to $389,970 |
Average Revenue (AUV)
How much revenue can you make with a The Exercise Coach franchise? A The Exercise Coach franchised facility makes on average $279,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $271,000 yearly revenue for similar personal training franchises.
Download the Franchise Disclosure Document
Frequently Asked Questions
How many The Exercise Coach locations are there?
As of the latest data, The Exercise Coach has 215 locations globally, with the majority situated in the United States and around 40 additional locations in Japan. The Exercise Coach’s expansion has been driven primarily through franchise-owned locations, focusing on a model tailored for older adults, emphasizing brief but effective strength training sessions.
What is the total investment required to open a The Exercise Coach franchise?
The total investment required to open a The Exercise Coach franchise ranges from $260,000 to $390,000.
What are the ongoing fees for a The Exercise Coach franchise?
The Exercise Coach franchise charges an 8% royalty fee on gross revenue to fund ongoing support and brand consistency. Additionally, franchisees pay a 2% marketing fee, dedicated to both local and national advertising to boost brand visibility and attract target clients effectively.
What are the financial requirements to become a The Exercise Coach franchisee?
To open a The Exercise Coach franchise, candidates need a minimum net worth of $500,000 and at least $100,000 in liquid capital. These financial prerequisites ensure franchisees have the necessary resources to cover startup costs and sustain initial operations comfortably.
How much can a The Exercise Coach franchise owner expect to earn?
The average gross sales for a The Exercise Coach franchise are approximately $0.28 million per location. Assuming a 15% operating profit margin, $0.28 million yearly revenue can result in $42,000 EBITDA annually.
Who owns The Exercise Coach?
The Exercise Coach is owned by Brian Cygan, who co-founded the company in 2000. Brian, along with his wife Gerianne, envisioned a fitness approach centered on efficient, technology-driven strength training, particularly aimed at improving health for older adults.
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