The Vitamin Shoppe Franchise FDD, Profits & Costs
The Vitamin Shoppe is a recognized leader in the health and wellness industry, operating as a global, omni-channel specialty retailer.
Founded in 1977, The Vitamin Shoppe has been committed to supporting customers in their health journeys by providing a comprehensive range of nutritional solutions, including vitamins, minerals, supplements, and more.
The company’s headquarters is located in Secaucus, New Jersey. Expanding into the franchising model in 2021, The Vitamin Shoppe has offered prospective franchisees a compelling opportunity to join its network.
What sets The Vitamin Shoppe apart in the competitive $59 billion wellness industry is its innovative approach to retail. By leveraging an omni-channel strategy, The Vitamin Shoppe meets customers “where, how, and when” they need, enhancing customer experience and satisfaction.
Initial Investment
How much does it cost to start a The Vitamin Shoppe franchise? It costs on average between $529,000 – $977,000 to start a The Vitamin Shoppe franchised business.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $39,900 |
| Leasehold Improvements | $0 – $171,000 |
| Furniture, Fixtures and Equipment | $172,000 – $192,000 |
| Interior and Exterior Signage | $40,000 – $57,000 |
| Rent (3 Months) | $0 – $91,000 |
| Security Deposit | $0 – $26,000 |
| Opening Inventory and Supplies | $204,000 – $226,000 |
| Grand Opening Advertising | $10,000 |
| Training Expense | $2,000 – $5,000 |
| Miscellaneous Opening Costs | $0 – $10,000 |
| New Store Set-up Costs | $10,000 |
| Additional Funds – 3 Months | $51,000 – $139,000 |
| Total Estimated Initial Investment | $529,000 – $977,000 |
Average Revenue (AUV)
How much revenue can you make with a The Vitamin Shoppe franchise? A The Vitamin Shoppe franchised store makes on average $1,508,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
The Vitamin Shoppe Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a The Vitamin Shoppe franchise?
Most franchise buyers in The Vitamin Shoppes investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a The Vitamin Shoppe franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns The Vitamin Shoppe?
The Vitamin Shoppe is owned by Franchise Group, Inc., a holding company that specializes in managing and growing franchised businesses. Franchise Group acquired The Vitamin Shoppe in 2019, expanding its portfolio in the health and wellness sector.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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Research The Vitamin Shoppe Franchise Sales franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → The Vitamin Shoppe Franchise Sales FDD Review.
