True REST Franchise FDD, Profits & Costs (2025)
Established in 2009 by founders Nick and Holly Janicki, True REST Float Spa stands as an innovator in the wellness industry with its focus on flotation therapy.
Initially starting with a single spa in Scottsdale, Arizona, True REST embarked on a franchising venture in 2014 to share its distinctive wellness approach with a wider audience.
At the heart of True REST’s service offerings is flotation therapy, where individuals float in a custom-built pod containing a mix of water and Epsom salts.
This unique setting, free from all outside distractions, promotes an intense relaxation and a meditative state. The benefits of this therapy are wide-ranging, encompassing stress alleviation, pain management, enhanced sleep quality, and overall mental and physical restoration.
True REST has adopted a membership-based business framework to ensure a viable and rewarding opportunity for its franchise owners. This strategy prioritizes consistent income through memberships rather than one-off service transactions, mirroring the wellness sector’s shift towards subscription models.
Initial Investment
How much does it cost to start a True REST franchise? It costs on average between $415,000 – $1,075,000 to start a True REST franchised center.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on several factors, such as the size and layout of the wellness center, the location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $39,950 |
| Travel and Living Expenses While Training | $500 – $1,250 |
| Real Estate/Lease (3 months + deposit) | $20,000 – $56,000 |
| Leasehold Improvements | $193,500 – $600,000 |
| Architectural Fees | $7,500 – $25,000 |
| Float Pods | $119,800 – $239,600 |
| Float Pod Shipping Costs | $7,500 – $15,000 |
| Initial Inventory of Salt and Related Misc. Expenses | $3,400 – $6,800 |
| Signage | $3,000 – $15,000 |
| Insurance | $450 – $2,500 |
| Utility Deposits | $0 – $1,000 |
| Business License and Permits | $0 – $175 |
| Furniture, Fixtures and Related Supplies | $12,000 – $20,000 |
| Computer System | $1,947 – $3,387 |
| Code/Field Inspections | $0 – $10,000 |
| Professional Fees | $0 – $4,500 |
| Additional Funds – 3 months | $5,000 – $35,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $414,547 – $1,075,162 |
Average Revenue (AUV)
How much revenue can you make with a True REST franchise? A True REST franchised location makes on average $392,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $708,000 yearly revenue for similar other beauty franchises. Below are a few True REST competitors as a comparison:
True REST Franchise Disclosure Document
Frequently Asked Questions
How many True REST locations are there?
As of the latest data, True REST Float Spa operates a total of 44 locations, comprising 40 franchised units and 4 company-owned units.
What is the total investment required to open a True REST franchise?
The total investment required to open a True REST franchise ranges from $415,000 to $1,075,000.
What are the ongoing fees for a True REST franchise?
True REST Float Spa franchisees are required to pay an ongoing royalty fee of 6% of their gross sales, which is collected weekly.
Additionally, franchisees contribute 2% of their gross sales to the marketing fund each week, though this rate can vary between 0% and 3%. Franchisees are also obligated to spend 3% of their gross sales monthly on local marketing and advertising efforts.
What are the financial requirements to become a True REST franchisee?
To become a True REST Float Spa franchisee, candidates must meet the financial requirements of having a minimum net worth of $750,000 and at least $150,000 in liquid capital.
How much can a True REST franchise owner expect to earn?
The average gross sales for a True REST franchise are approximately $0.39 million per location. Assuming a 15% operating profit margin, $0.39 million yearly revenue can result in $59,000 EBITDA annually.
Who owns True REST?
True REST Float Spa is owned by True REST Franchising, LLC, with James W. Rowe serving as the Chief Executive Officer.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
