Upgrade Labs Franchise FDD, Profits & Costs
Upgrade Labs is a wellness franchise focused on modern “biohacking” practices, using high-tech tools to support better performance, faster recovery, and long-term health.
Created in 2017 by Dave Asprey—widely recognized for popularizing the biohacking movement—the brand was developed to bring advanced, science-driven wellness technologies to everyday consumers. Its model emphasizes measurable outcomes and a futuristic approach to personal well-being.
The company operates from its headquarters in Fort Myers, Florida, after originally establishing its early footprint in California. In response to growing interest in performance-oriented recovery concepts, Upgrade Labs opened its franchise program in 2021.
Today, the franchise features a collection of innovative wellness technologies such as adaptive cardio systems, neurofeedback tools, cryotherapy chambers, PEMF platforms, and other equipment aimed at improving strength, vitality, and overall physical and mental balance.
Initial Investment
How much does it cost to start a Upgrade Labs franchise? It costs on average between $752,000 – $1,526,000 to start a Upgrade Labs franchised business.
This includes costs for build-out, specialized biohacking equipment, supplies, and early operating expenses. The exact investment varies based on factors such as the size of the wellness facility, the local real estate market, and whether the franchisee leases or buys the space needed for an Upgrade Labs location.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $65,000 – $65,000 |
| Leasehold Improvements and Construction Costs | $300,000 – $650,000 |
| Architectural Drawings | $12,000 – $20,000 |
| Furniture and Fixtures | $25,000 – $45,000 |
| Equipment | $225,000 – $520,000 |
| Signage (Interior and Exterior) | $12,000 – $25,000 |
| Computer, Software and POS | $6,000 – $8,000 |
| Opening Retail Inventory | $3,000 – $7,500 |
| Lease, Utility & Security Deposits | $12,000 – $25,000 |
| Insurance and Surety Bond | $10,000 – $15,000 |
| Pre and Grand Opening Advertising | $25,000 – $50,000 |
| Professional Fees (Legal/Accounting) | $2,500 – $7,500 |
| Business Permits, Licenses & Opening Costs | $1,000 – $5,000 |
| Opening Supplies | $3,000 – $7,500 |
| Additional Funds – 3 Months | $50,000 – $75,000 |
| Total | $751,500 – $1,525,500 |
Upgrade Labs Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Upgrade Labs franchise?
Most franchise buyers in Upgrade Labs’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets’ financial model hub for funding guidance.
How long does it take to pay back a Upgrade Labs franchise investment?
Payback periods for franchises in Upgrade Labs’s category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Upgrade Labs?
Upgrade Labs is owned by Dave Asprey, who founded the company and serves as its CEO
SharpSheets Editorial Team | sharpsheets.io | Last Updated: June 2026
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Research Upgrade Labs franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Upgrade Labs FDD Review.
