Wag N Wash Franchise FDD, Profits & Costs (2025)

Wag N’ Wash is a distinctive pet franchise specializing in premium products and services for dogs and cats. Founded in 1999 by Dan and Jef, the concept was inspired by their desire to create a more fulfilling experience with their beloved dog, Geni.

Originally, the business focused on a self-service pet wash and a dog bakery, quickly attracting a loyal customer base. As demand grew, Wag N’ Wash expanded its offerings in the early 2000s to include retail pet products and professional grooming. Headquartered in Livonia, MI, the brand took its concept nationwide by launching its franchise program in 2006.

What makes Wag N’ Wash stand out is its all-encompassing approach to pet care. The franchise provides expert grooming, DIY wash stations, and a broad selection of high-quality pet food, supplements, and accessories.

A unique highlight of the brand is its gourmet pet bakery and deli, where pets can enjoy handcrafted treats such as custom birthday cakes and specialty cookies. This adds an extra layer of personalization, making visits to Wag N’ Wash a delightful experience for both pets and their owners.

Initial Investment

How much does it cost to start a Wag N’ Wash franchise? It costs on average between $513,000 – $1,318,000 to start a Wag N’ Wash franchised facility.

This includes expenses for build-out, grooming and washing equipment, initial inventory, and startup operating costs. The total investment varies based on factors such as store size, location, and whether the franchisee opts to lease or purchase the property.

Type of ExpenditureAmount (Low – High)
Initial Franchise Fee$49,900 – $49,900
Inventory$100,000 – $150,000
Equipment$155,000 – $250,000
POS Equipment Installation$3,150 – $3,600
Full Store Preprinted Shelf Labels for Product$270 – $300
Training$4,000 – $8,000
Advertising Grand Opening$20,000 – $20,000
Insurance$2,000 – $7,000
Leasehold Improvements$50,000 – $587,400
Prepaid Rent/Security Deposit$0 – $16,700
Legal & Accounting$4,000 – $10,000
Pre-Opening Labor$10,000 – $25,000
Set Up Fee$15,000 – $15,000
Additional Funds – Initial Period (6 Months)$100,000 – $175,000
TOTAL$513,320 – $1,317,900

Average Revenue (AUV)

How much revenue can you make with a Wag N’ Wash franchise? A Wag N’ Wash franchised business makes on average $1,387,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

Wag N’ Wash fdd item 19 extract

This compares to $479,000 yearly revenue for similar grooming franchises. Below are a few Wag N’ Wash competitors as a comparison:

Wag N Wash franchise competitors

Franchise Disclosure Document

Frequently Asked Questions

How many Wag N’ Wash locations are there?

As of the latest data, Wag N’ Wash operates 24 total locations, consisting of 18 franchised units and 6 company-owned units.

What is the total investment required to open a Wag N Wash franchise?

The total investment required to open a Wag N’ Wash franchise ranges from $513,000 to $1,318,000.

What are the ongoing fees for a Wag N’ Wash franchise?

Wag N’ Wash franchisees pay a royalty fee that starts at 2% of gross sales for the first 12 months, increases to 3% for months 13–24, and then rises to 4% after two years.

Additionally, they contribute 3% of gross sales to advertising, with two-thirds allocated to local marketing and one-third to the National Advertising Fund (NAF). The total annual advertising contribution is capped at $100,000 per store.

What are the financial requirements to become a Wag N’ Wash franchisee?

To qualify as a Wag N’ Wash franchisee, candidates are typically required to have a minimum net worth of $500,000 and liquid capital of at least $200,000. These financial prerequisites ensure that potential franchise owners possess the necessary resources to establish and operate a Wag N’ Wash store successfully.

How much can a Wag N’ Wash franchise owner expect to earn?

The average gross sales for a Wag N’ Wash franchise are approximately $1.39 million per location. Assuming a 15% operating profit margin, $1.39 million yearly revenue can result in $209,000 EBITDA annually.

Who owns Wag N’ Wash?

Wag N’ Wash franchise is owned by Pet Supplies Plus, which acquired the brand in early 2022. Pet Supplies Plus, in turn, is part of the Franchise Group, Inc., a company that operates multiple retail and service-based franchises across various industries.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

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