Waxing The City Franchise FDD, Profits & Costs (2025)
Waxing The City, founded in 2003, started as a single studio in Colorado before expanding rapidly across the United States. Headquartered in Woodbury, Minnesota, this specialized waxing franchise began franchising in 2010.
By offering exclusive waxing services and products, such as their signature “Cera Naranja” and “Cerasuave Yellow” waxes, Waxing The City differentiates itself within the booming self-care industry.
In 2012, Waxing The City became part of the Self Esteem Brands family, which also includes Anytime Fitness and Basecamp Fitness.
This acquisition has bolstered its growth, helping it expand to over 130 locations across the U.S. The franchise prides itself on its team of highly trained aestheticians, known as Cerologists, who provide top-tier waxing services.
Initial Investment
How much does it cost to start a Waxing The City franchise? It costs on average between $311,000 – $646,000 to start a Waxing The City franchised business.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $42,500 |
| Travel and Living Expenses While Training | $1,400 – $2,640 |
| Leasehold Improvements | $79,530 – $306,600 |
| 3 Months’ Rent and Security Deposit | $20,800 – $25,600 |
| Construction Management Fees | $0 – $13,500 |
| Architect/Design Fees | $12,750 – $22,875 |
| Furniture, Fixtures and Equipment | $30,581 – $47,662 |
| Office Supplies | $3,500 – $4,500 |
| Technology Package and Licenses | $11,807 – $19,213 |
| Interior & Exterior Signage | $18,400 – $26,900 |
| Initial Retail Inventory | $5,578 – $6,108 |
| Initial Waxing Supply Inventory | $8,078 – $8,372 |
| Grand Opening Advertising | $25,000 |
| Insurance | $2,550 – $2,850 |
| Miscellaneous Expenses | $4,500 – $7,000 |
| Additional Funds and Working Capital (3 Months) | $43,800 – $85,100 |
| Total Estimated Initial Investment | $310,774 – $646,420 |
Average Revenue (AUV)
How much revenue can you make with a Waxing The City franchise? A Waxing The City franchised studio makes on average $489,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $535,000 yearly revenue for similar waxing franchises. Below are a few Waxing The City competitors as a comparison:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Waxing The City locations are there?
As of the latest data, Waxing The City operates 151 locations across the United States, all of which are franchised. The company does not own any corporate-owned units. This growth reflects the brand’s expansion within the beauty and self-care industry, with significant recent development efforts and the addition of new franchise agreements, particularly in regions like Philadelphia, Minneapolis, and Atlanta.
What is the total investment required to open a Waxing The City franchise?
The total investment required to open a Waxing The City franchise ranges from $311,000 to $646,000.
What are the ongoing fees for a Waxing The City franchise?
For a Waxing The City franchise, franchisees pay an ongoing royalty fee of 6% of gross sales. Additionally, they are required to contribute 2% of their gross revenue towards marketing efforts. These fees support franchise operations and brand marketing initiatives.
What are the financial requirements to become a Waxing The City franchisee?
To become a Waxing The City franchisee, the financial requirements include a minimum net worth of $250,000 and liquid capital of at least $100,000. These financial thresholds ensure that potential franchisees have the necessary resources to invest in and successfully operate their franchise, covering initial costs and maintaining operations.
How much can a Waxing The City franchise owner expect to earn?
The average gross sales for a Waxing The City franchise are approximately $0.49 million per location. Assuming a 15% operating profit margin, $0.49 million yearly revenue can result in $74,000 EBITDA annually.
Who owns Waxing The City?
Waxing The City is owned by Self Esteem Brands, the parent company also behind Anytime Fitness, Basecamp Fitness, and The Bar Method. Self Esteem Brands acquired Waxing The City and has been driving its growth as a prominent waxing franchise in the U.S. Since the acquisition, the brand has expanded its presence under Self Esteem Brands’ leadership.
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