Which Wich Franchise FDD, Profits & Costs (2025)
Which Wich Superior Sandwiches, founded by Jeff Sinelli in 2003, opened its first location in downtown Dallas, Texas. Sinelli, a seasoned entrepreneur in the hospitality industry, conceptualized Which Wich after successfully developing numerous restaurants, bars, and nightclubs.
The first franchise location was launched in 2005, rapidly expanding due to high demand and gaining recognition for its superior sandwiches, unique ordering system, and exceptional customer service.
Headquartered in Dallas, Which Wich stands out in the competitive fast-casual sandwich market with its customizable sandwiches and innovative ordering process.
Customers can choose from a wide variety of ingredients to create their perfect sandwich, all served in the iconic brown paper bag, a nostalgic nod to Sinelli’s childhood lunches. This creative approach has helped Which Wich differentiate itself from other sandwich franchises.
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Initial Investment
How much does it cost to start a Which Wich franchise? It costs on average between $254,000 – $822,000 to start a Which Wich franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Development Fee | Varies |
| Initial Franchise Fee | $30,000 |
| Initial Application and Document Preparation Fee | $250 to $750 |
| Site Selection Assistance | $0 to $1,000 |
| First Month’s Rent and Security Deposit | $2,000 to $14,000 |
| Leasehold Improvements | $90,000 to $375,000 |
| Store Design Consulting Services | $0 to $1,500 |
| Furniture, Fixtures, Equipment, and Signage | $106,000 to $292,000 |
| Initial Training Costs | $0 to $15,000 |
| Pre-Opening Consultation | $0 to $1,000 |
| Opening Assistance Costs | $0 to $5,000 |
| Computer Hardware and Software | $1,500 to $15,000 |
| Initial Inventory/Supplies | $7,500 to $12,000 |
| Professional Services | $2,500 to $7,000 |
| Opening Advertising Expenses | $3,500 to $10,000 |
| Insurance | $250 to $3,000 |
| Additional Funds (three months) | $10,000 to $40,000 |
| TOTAL | $253,500 to $822,250 |
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Which Wich Franchise Disclosure Document
Frequently Asked Questions
How many Which Wich locations are there?
As of the latest data, Which Wich has approximately 247 franchise-owned locations in the United States and a single company-owned unit. The sandwich chain, headquartered in Dallas, Texas, began franchising in 2004 and has expanded both nationally and internationally.
What is the total investment required to open a Which Wich franchise?
The total investment required to open a Which Wich franchise ranges from $254,000 to $822,000.
What are the ongoing fees for a Which Wich franchise?
Which Wich franchisees pay a 6% royalty fee and a 2% marketing fee on gross sales. The royalty supports brand use, operational guidance, and ongoing training, while the marketing fee funds regional and national advertising to increase customer traffic.
What are the financial requirements to become a Which Wich franchisee?
To become a Which Wich franchisee, candidates need a minimum net worth of $500,000 and liquid capital of at least $150,000. These financial requirements help ensure that franchisees have sufficient resources to cover initial setup costs, maintain cash flow, and support the business during the early stages of operation.
Who owns Which Wich?
Which Wich is owned by Jeff Sinelli, who founded the company in 2003 in Dallas, Texas. He currently holds the title of Chief Vibe Officer, focusing on instilling a positive and consistent culture across all locations. Which Wich operates under Sinelli Concepts International, and is also involved in other restaurant ventures.
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