Wing Snob Franchise FDD, Profits & Costs
In December 2017, Wing Snob was established in Livonia, Michigan, a suburb of Detroit, by founders Brian Shunia and Jack Mashini. Its main office is situated in Sterling Heights, Michigan. The company initiated its franchising efforts in October 2018, shortly following the launch of its first company-owned outlet.
Known for its dedication to high-quality, fresh chicken wings, Wing Snob is recognized as a contemporary, fast-casual dining option that emphasizes quick service.
The brand sets itself apart with its critically acclaimed chicken wings, hailed as the finest in Metro Detroit since 2020, and a franchise system that stresses simplicity in operation, thorough training via Wing Snob University, and continuous backing.
This strategy aids not just in easing the start-up process for new franchisees but also in fostering their ongoing success and expansion within the company.
Initial Investment
How much does it cost to start a Wing Snob franchise? It costs on average between $340,000 – $616,000 to start a Wing Snob franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Leasehold Improvements | $150,000 – $300,000 |
| Training Expenses | $0 – $3,000 |
| Lease Deposit, Utility Deposit and First Month Rent | $4,000 – $8,000 |
| Furniture, Fixtures, and Equipment | $110,000 – $200,000 |
| Signage & Decor | $9,000 – $18,000 |
| Insurance Deposits and Premiums | $1,200 – $1,500 |
| Opening Inventory and Supplies | $7,000 – $10,000 |
| Business Licenses/Permits | $3,000 – $6,000 |
| Professional Fees | $1,000 – $2,000 |
| Grand Opening Marketing | $12,000 – $20,000 |
| Health Department Plan Review | $1,000 – $2,000 |
| Additional Funds (3 months) | $10,000 – $15,000 |
| Total Estimated Initial Investment | $340,200 – $615,500 |
Wing Snob Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Wing Snob franchise?
Most franchise buyers in Wing Snobs investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Wing Snob franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Wing Snob?
Wing Snob is owned and co-founded by Brian Shunia and Jack Mashini. The brand, founded in Michigan, has expanded quickly under their leadership, focusing on a franchise-driven model. Shunia and Mashini oversee the brand’s growth strategy, aiming to expand Wing Snob to over 100 locations by 2025.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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Research Wing Snob Franchise Costs Fees Profits franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Wing Snob Franchise Costs Fees Profits FDD Review.
