Just Between Friends Franchise FDD, Profits & Costs (2025)
Just Between Friends (JBF) is a leading children’s and maternity consignment sales event franchise founded in 1997 in Tulsa, Oklahoma by Shannon Wilburn and Daven Tackett.
The franchise started in the founders’ living room and quickly became popular, leading to the establishment of JBF Franchise Systems, Inc. in 2003.
JBF began franchising in 2004 and is headquartered in Tulsa, Oklahoma.
JBF differentiates itself by organizing large-scale consignment events where community members can buy and sell items such as baby and children’s clothing, toys, baby equipment, and maternity gear at significantly reduced prices.
As a franchise, JBF offers a unique business model that emphasizes community involvement and sustainability, as it helps to recycle children’s items, which might otherwise end up unused or discarded.
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Initial Investment
How much does it cost to start a Just Between Friends franchise? It costs on average between $66,000 – $95,000 to start a Just Between Friends franchised store.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Name of Expenditure | Approx. Amount |
|---|---|
| Initial Franchise Fee | $24,900 |
| Initial Equipment | $10,000 – $20,000 |
| Initial Inventory | $5,000 |
| Storage | $0 – $375 |
| Pre-Opening Labor | $700 – $1,000 |
| Jump Start Guide | $2,500 – $3,500 |
| Estimated Travel and Living Expenses during Onsite Apprenticeship | $1,800 – $2,800 |
| New Franchise Technology License & Set-Up Fee | $1,500 |
| Venue Lease | $2,500 – $10,000 |
| Business Registration and tax permits | $800 – $1,000 |
| Insurance | $500 – $1,000 |
| Advertising | $5,000 – $8,000 |
| Technology Fee | $185 – $1,050 |
| Financial Management Course | $0 – $400 |
| Additional Funds Initial Period from signing franchise agreement through first | $10,250 – $15,250 |
| Total | $66,000 – $95,000 |
Average Revenue (AUV)
How much revenue can you make with a Just Between Friends franchise? A Just Between Friends franchised store makes on average $221,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $425,000 yearly revenue for similar other retail franchises. Below are 10 Just Between Friends competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Just Between Friends Franchise Disclosure Document
Frequently Asked Questions
How many Just Between Friends locations are there?
As of the latest data, Just Between Friends has a total of 148 franchised locations across the United States, with no company-owned locations listed. The franchise operates in 31 states and has experienced growth over the years, including nine new franchise agreements in 2022.
What is the total investment required to open a Just Between Friends franchise?
The total investment required to open a Just Between Friends franchise ranges from $66,000 to $95,000.
What are the ongoing fees for a Just Between Friends franchise?
For a Just Between Friends franchise, the ongoing fees include a royalty fee of 3% of gross sales. Additionally, there is a marketing fee of 1%, which goes towards the franchise’s advertising and promotional efforts.
These fees are part of the franchise’s operational costs and are paid regularly as part of the agreement between the franchisee and the franchisor.
What are the financial requirements to become a Just Between Friends franchisee?
To become a Just Between Friends franchisee, the financial requirements include having a minimum net worth ranging between $66,665 to $97,515.
Additionally, franchisees are expected to have liquid capital between $10,250 and $15,250. These financial requirements ensure that prospective franchisees are capable of covering the initial investment, operating expenses, and maintaining the financial health of the business.
How much can a Just Between Friends franchise owner expect to earn?
The average gross sales for a Just Between Friends franchise are approximately $0.22 million per location. Assuming a 15% operating profit margin, $0.22 million yearly revenue can result in $33,000 EBITDA annually.
Disclaimer
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