Is First Watch a Franchise? Can You Buy It in 2025?

First Watch is a daytime café franchise serving breakfast, brunch, and lunch. Founded in 1983, it focuses on fresh, high-quality ingredients with seasonal flavors.

The café operates from 7 a.m. to 2:30 p.m., providing made-to-order dishes. Headquartered in Bradenton, Florida, First Watch has expanded nationwide through franchising.

It differentiates itself with quick service and healthy menu options. Seasonal dishes attract health-conscious customers seeking classic meals with a twist.

First Watch actively seeks U.S. franchisees who share its passion for quality food and excellent service. The brand continues to grow nationwide.

Initial Investment

How much does it cost to start a First Watch franchise? It costs on average from around $1.2 million to over $2 million to start a First Watch franchised restaurant.

This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.

Average Revenue (AUV)

How much revenue can you make with a First Watch franchise? A First Watch franchised restaurant makes on average $1,730,000 in revenue (AUV) per year.

Below are a few First Watch competitors as a comparison:

Frequently Asked Questions

How many First Watch locations are there?

As of the latest data, First Watch has a total of 474 locations in the U.S., with 108 being franchised and 366 being company-owned. The brand continues to expand, with new restaurants opening regularly.

What is the total investment required to open a First Watch franchise?

The total investment required to open a First Watch franchise ranges from $1,200,000 to $2,000,000.

What are the ongoing fees for a First Watch franchise?

The ongoing fees for a First Watch franchise include a royalty fee of 4% of gross sales. Additionally, there are marketing fees that include a System Fund contribution of 1.5% of gross sales, which may increase to 3%, and cooperative advertising fees set at 2% of gross sales.

These fees are designed to support the brand’s marketing efforts and operational support for franchisees.

What are the financial requirements to become a First Watch franchisee?

To become a First Watch franchisee, you need a minimum net worth of $1.5 million and at least $200,000 in liquid capital to cover startup and operational expenses. These financial requirements help ensure that franchisees are well-prepared for the investment and operational needs of a First Watch franchise.

How much can a First Watch franchise owner expect to earn?

The average gross sales for a First Watch franchise are approximately $1.73 million per location. Assuming a 15% operating profit margin, $1.73 million yearly revenue can result in $259,500 EBITDA annually.

Who owns First Watch?

First Watch is owned by Advent International, a global private equity firm that acquired a majority stake in the company in 2017.

Disclaimer

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