Black Rifle Coffee Franchise FDD, Profits & Costs (2025)
Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company established in 2014 by Green Beret Evan Hafer.
It operates out of Salt Lake City, Utah, focusing on serving premium coffee while supporting veterans, active-duty military, and first responders.
BRCC differentiates itself with a strong patriotic brand and commitment to giving back to these communities.
While they have franchised locations, as of November 2023, the company paused new franchise applications to concentrate on the success of its current (company-owned) locations.
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Initial Investment
How much does it cost to start a Black Rifle Coffee franchise? Black Rifle Coffee does not offer franchise opportunities as of 2024, and all of its locations are currently company-owned.
Therefore, it is not possible to start a Black Rifle Coffee franchise, and there is no associated cost for franchising with the company.
For similar coffee franchises, however, the initial investment is on average $477,000.
In comparison, for example, Biggby Coffee (a gourmet coffee beverages and specialty drinks franchise brand) requires an investment upfront of $246,000 up to $736,000 for a franchised location.
Here are a few coffee franchise brands, their respective initial investment and revenue metrics and how they compare vs. each other:
Average Revenue (AUV)
How much revenue can you make with a Black Rifle Coffee franchise? Since Black Rifle Coffee does not franchise its stores and all locations are company-owned, Black Rifle Coffee does not publish a Franchise Disclosure Document. Therefore, it does not disclose the average revenue of its stores.
However, a similar coffee shop franchise makes on average $676,000 in revenue (AUV) per year. For example, a Biggby Coffee franchised store makes on average $586,000 in revenue per year.
Frequently Asked Questions
How many Black Rifle Coffee locations are there?
As of the latest data, Black Rifle Coffee has 16 retail locations across the United States in states including Texas, Arizona, Tennessee, Alabama, Oklahoma, and Utah.
What is the total investment required to open a Black Rifle Coffee franchise?
Black Rifle Coffee does not offer franchise opportunities and therefore, it is not possible to establish the initial investment to start a Black Rifle Coffee franchise.
However, the total investment required to open a franchised store similar to the Black Rifle Coffee franchise ranges from $119,000 to $2,018,000.
What are the ongoing fees for a Black Rifle Coffee franchise?
Since Black Rifle Coffee does not offer franchises and all stores are company-owned, the ongoing fees such as royalty fees or advertising fees associated with franchising the brand are not readily available.
Yet, similar coffee franchises in the industry charge an average of 6% in royalty fees and 3% in advertising fees ( e.g. Ziggi’s Coffee).
What are the financial requirements to become a Black Rifle Coffee franchisee?
All Black Rifle Coffee locations are company-owned, and the brand does not offer opportunities for independent ownership or franchising. Therefore, it is not possible to meet any financial requirements or apply to become a franchisee with Black Rifle Coffee.
For coffee franchises similar to Black Rifle Coffee, the financial requirements include a minimum net worth of $500,000 and liquid assets of at least $200,000. This financial stability is necessary to cover initial investments and support operations during the startup phase.
How much can a Black Rifle Coffee franchise owner expect to earn?
Since Black Rifle Coffee is entirely company-owned and does not operate as a franchise, there is no earning disclosure for a Black Rifle Coffee franchise.
Now, assuming the average gross sales for a coffee franchise similar to a Black Rifle Coffee franchise of $586,000 per store. And assuming a 15% operating profit margin, $586,000 yearly revenue would result in about $88,000 operating profit per year.
Who owns Black Rifle Coffee?
Black Rifle Coffee Company was founded and is owned by Evan Hafer, a former Green Beret in the U.S. Army Special Forces. Hafer started the company in 2014 with a mission to provide premium coffee while supporting veterans, active-duty military, and first responders.
Disclaimer
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