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Bicycle Rental Business Plan PDF Example

Creating a comprehensive business plan is crucial for launching and running a successful bicycle rental business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your bicycle rental business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a bicycle rental business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the rental industry, this guide, complete with a business plan example, lays the groundwork for turning your bicycle rental business concept into reality. Let’s dive in!

The Plan

Our bicycle rental business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the business’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

  • Executive Summary: Offers an overview of your bicycle rental business concept, market analysis, management, and financial strategy.
  • Business Overview: Provides detailed information on what your bicycle rental business offers and its operational model:
    • Store & Location: Describes the store’s design, amenities, and why its location is appealing to potential clients.
    • Supply & Products: Lists the types of bicycles and related products provided by your business, including pricing structure.
  • Market Overview: Examines the bicycle rental industry landscape, identifying competitors and how your business stands out:
    • Key Stats: Shares industry size, growth trends, and relevant statistics for the bicycle rental market.
    • Key Trends: Highlights recent trends affecting the bicycle rental sector.
    • Key Competitors: Analyzes main competitors nearby and how your business differs from them.
  • Strategy:Outlines how the bicycle rental business intends to achieve growth and attract clients:
    • SWOT Analysis: Strengths, weaknesses, opportunities, and threats analysis.
    • Marketing Plan: Strategies for attracting and retaining customers.
    • Timeline: Key milestones and objectives from start-up through the first year of operation.
  • Management: Information on who manages the bicycle rental business and their roles.
  • Financial Plan: Projects the business’s 5-year financial performance, including revenue, profits, and expected expenses.

the business plan template for a bicycle rental store

the business plan template for a bicycle rental store

Executive Summary

The Executive Summary introduces your bicycle rental business’s plan, offering a concise overview of your business and its services. It should detail your market positioning, the range of bicycle rental services you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your bicycle rental business will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your business’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your bicycle rental business’s financial plan.

Make sure to cover here

_ Business Overview
_ Market Overview
_ Management Team
_ Financial Plan

Business Overview

For a bicycle rental, the Business Overview section can be concisely divided into 2 main slides:

Store & Location

Briefly describe the bicycle rental store’s physical environment, emphasizing its design, comfort, and the overall atmosphere that welcomes clients. Mention the store’s location, highlighting its accessibility and the convenience it offers to clients, such as proximity to popular cycling routes, parks, or tourist attractions. Explain why this location is advantageous in attracting your target clientele.

Supply & Products

Detail the range of bicycles and related rental services offered, from basic city bikes to specialized mountain bikes, e-bikes, and tandem bicycles. Outline your pricing strategy, ensuring it reflects the quality of services provided and matches the market you’re targeting. Highlight any rental packages, guided tour options, or membership deals that provide added value to your clients, encouraging repeat business and customer loyalty.

Make sure to cover here

_Store & Locations
Supply & Products

the business plan template for a bicycle rental store

the business plan template for a bicycle rental store

Market Overview

Industry Size & Growth

In the Market Overview of your bicycle rental business plan, start by examining the size of the bicycle rental industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key Market Trends

Proceed to discuss recent market trends, such as the increasing consumer interest in sustainable transportation options, the rise of eco-tourism, and the growing popularity of cycling for both recreation and commuting. For example, highlight the demand for various types of bicycles, including e-bikes, and the preference for flexible rental options that cater to tourists and local residents alike.

Key Competitors

Then, consider the competitive landscape, which includes a range of bicycle rental services from high-end specialty shops to budget-friendly options and bike-sharing programs. Emphasize what makes your bicycle rental business distinctive, whether it’s through exceptional customer service, a diverse range of high-quality bicycles, or unique rental packages and guided tours. This section will help articulate the demand for bicycle rental services, the competitive environment, and how your business is positioned to thrive within this dynamic market.

Make sure to cover here

_ Industry size & growth
_ Key competitors
_ Key market trends

Dive deeper into Key competitors



First, conduct a SWOT analysis for the bicycle rental business, highlighting Strengths (such as a high-quality bicycle fleet and prime location), Weaknesses (including high operational costs and seasonal demand), Opportunities (for example, growing interest in eco-tourism and health and fitness trends), and Threats (such as economic downturns and competition from bike-sharing programs).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through targeted advertising, promotional discounts, engaging social media presence, and community involvement.


Finally, create a detailed timeline that outlines critical milestones for the bicycle rental business’s opening, marketing efforts, client base growth, and expansion objectives, ensuring the business moves forward with clear direction and purpose.

Make sure to cover here

_ Marketing Plan
_ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan


The Management section focuses on the bicycle rental business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the bicycle rental business toward its financial and operational goals.

For your bicycle rental business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your bicycle rental business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your bicycle rental business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here

_ Profit and Loss
_ Cash Flow Statement
_ Balance Sheet
_ Use of Funds

the business plan template for a bicycle rental store

the business plan template for a bicycle rental store