Crunch Fitness Franchise FDD, Profits & Costs (2025)
Crunch Fitness, established in 1995, has evolved into a prominent player in the fitness industry, differentiating itself with a philosophy of “No Judgments,” which embodies a community and gym for all.
This approach has set Crunch apart in the competitive fitness landscape, promoting an inclusive environment where serious fitness is made fun.
The franchise offers a variety of fitness services, including state-of-the-art equipment, proprietary group fitness classes, and additional amenities like tanning and HydroMassage, catering to a wide range of fitness enthusiasts.
Headquartered in New York City, Crunch Fitness began franchising to extend its unique fitness philosophy and gym design, characterized by a vibrant mix of equipment, expansive training areas, and engaging group fitness rooms.
Initial Investment
How much does it cost to start a Crunch Fitness franchise? It costs on average between $804,000 – $6,716,000 to start a Crunch Fitness franchised studio.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of gym you choose, the location, and whether the franchisee chooses to lease or purchase the property. Indeed, Crunch Fitness offers 3 types of franchises:
| Type of Franchise | Amount |
|---|---|
| Crunch Fitness health club franchise | $928,000 to $3,743,000 |
| Crunch Select health club franchise | $804,000 to $5,198,000 |
| Crunch Signature health club franchise | $1,302,000 to $6,716,000 |
We are summarizing below the main costs associated with opening a Crunch Fitness health club franchise. For more information on the costs required to start a Crunch Fitness franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Training Expenses | $1,000 to $5,000 |
| Lease deposits | $5,000 to $50,000 |
| Leasehold Improvements | $650,000 to $2,100,000 |
| Fitness equipment, fixtures, other fixed assets | $150,000 to $1,000,000 |
| Opening Inventory | $1,000 to $5,000 |
| Site Selection Travel Expenses | $500 to $3,000 |
| Security deposits, utility deposits, business licenses, bonding | $3,000 to $45,000 |
| Professional fees | $5,000 to $35,000 |
| Signs | $7,500 to $45,000 |
| Office equipment, computer system, furniture, graphics, supplies | $25,000 to $35,000 |
| Initial Advertising | $15,000 to $45,000 |
| Insurance | $5,000 to $20,000 |
| Construction Extension Fee | $0 to $20,000 |
| Additional Funds – 3 months of operations | $25,000 to $300,000 |
| Total | $928,000 to $3,743,000 |
Average Revenue (AUV)
How much revenue can you make with a Crunch Fitness franchise? A Crunch Fitness franchised center makes on average $2,506,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $1,173,000 yearly revenue for similar gym franchises.
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Crunch Fitness locations are there?
As of the latest data, Crunch Fitness operates 423 locations worldwide. The majority of these are franchised, with a smaller number of company-owned gyms. Crunch Fitness has a strong presence in the United States but continues to expand internationally.
What is the total investment required to open a Crunch Fitness franchise?
The total investment required to open a Crunch Fitness franchise ranges from $668,000 to $6,671,000.
What are the ongoing fees for a Crunch Fitness franchise?
Crunch Fitness franchisees are required to pay a 5% royalty fee on gross sales. Additionally, there is a marketing fee of 2% of gross sales, which contributes to both national and local marketing campaigns. These ongoing fees are essential for supporting the brand’s growth and ensuring consistent marketing and operational support across all locations.
What are the financial requirements to become a Crunch Fitness franchisee?
To become a Crunch Fitness franchisee, candidates must meet specific financial requirements. The minimum net worth required is $1.5 million, with at least $500,000 in liquid capital.
How much can a Crunch Fitness franchise owner expect to earn?
The average gross sales for a Crunch Fitness franchise are approximately $2.5 million per location. Assuming a 15% operating profit margin, $2.5 million yearly revenue can result in $375,000 EBITDA annually.
Who owns Crunch Fitness?
Crunch Fitness is owned by TPG Growth, a private equity firm, along with its management team. TPG Growth acquired a majority stake in Crunch Fitness in 2019.
Disclaimer
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