How Much Do Fitness Franchise Owners Make?
Fitness franchise owners earn between $60K and $400K annually depending on studio size, membership model, and owner involvement. This SharpSheets hub compares income across boutique studios, value gyms, and full-service fitness franchises.
Last Updated: July 2026 | SharpSheets Editorial Analysis
For full FDD cost and fee data on any of these brands, visit FranchisePayback.com — the companion site for franchise disclosure research. SharpSheets owns the income analysis layer; FranchisePayback owns the FDD disclosure layer.
→ Download a Free Franchise Financial Model Template
Fitness & Gym Franchise Owner Income: Brand Comparison
All income estimates use SharpSheets’ bottom-up methodology: disclosed AUV minus total fee load, minus sector-benchmarked operating costs (labor 30–35%, COGS 28–35%, occupancy 8–12%, overhead 5–8%). This is estimated annual net income to an engaged owner-operator — not gross revenue.
| Brand | Est. Annual Owner Income | Full FDD Data |
|---|---|---|
| Planet Fitness | $150K–$400K | FDD Review → |
| Anytime Fitness | $60K–$150K | FDD Review → |
| Orangetheory Fitness | $80K–$180K | FDD Review → |
| Crunch Fitness | $150K–$400K | FDD Review → |
| F45 Training | $60K–$140K | FDD Review → |
| Club Pilates | $80K–$180K | FDD Review → |
| Pure Barre | $60K–$140K | FDD Review → |
| Burn Boot Camp | $80K–$160K | FDD Review → |
| Snap Fitness | $70K–$150K | FDD Review → |
| Gold’s Gym | $100K–$250K | FDD Review → |
| 9Round Fitness | $60K–$130K | FDD Review → |
| StretchLab | $70K–$150K | FDD Review → |
| Stretch Zone | $70K–$140K | FDD Review → |
| The Exercise Coach | $80K–$160K | FDD Review → |
How SharpSheets Calculates Franchise Owner Income
Every income estimate on SharpSheets uses the same bottom-up methodology:
- Step 1 — Start with AUV: Disclosed average unit volume from the brand’s FDD or public filings
- Step 2 — Subtract total fees: Combined royalty and marketing fee load off the top
- Step 3 — Subtract operating costs: Labor (30–35%), COGS (28–35%), occupancy (8–12%), and overhead (5–8%) benchmarked to the fitness & gym sector
- Step 4 — Result: Estimated annual net income to the owner-operator
This is what an engaged owner-operator takes home at a single location performing near system average. Semi-absentee operators typically see income compress 25–40% due to management overhead.
Brand-by-Brand Income Analysis
Planet Fitness Franchise Owner Income
Planet Fitness franchise owners earn approximately $150K–$400K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Planet Fitness Franchise Owner Make? →
Anytime Fitness Franchise Owner Income
Anytime Fitness franchise owners earn approximately $60K–$150K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Anytime Fitness Franchise Owner Make? →
Orangetheory Fitness Franchise Owner Income
Orangetheory Fitness franchise owners earn approximately $80K–$180K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Orangetheory Fitness Franchise Owner Make? →
Crunch Fitness Franchise Owner Income
Crunch Fitness franchise owners earn approximately $150K–$400K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Crunch Fitness Franchise Owner Make? →
F45 Training Franchise Owner Income
F45 Training franchise owners earn approximately $60K–$140K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a F45 Training Franchise Owner Make? →
Club Pilates Franchise Owner Income
Club Pilates franchise owners earn approximately $80K–$180K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Club Pilates Franchise Owner Make? →
Pure Barre Franchise Owner Income
Pure Barre franchise owners earn approximately $60K–$140K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Pure Barre Franchise Owner Make? →
Burn Boot Camp Franchise Owner Income
Burn Boot Camp franchise owners earn approximately $80K–$160K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Burn Boot Camp Franchise Owner Make? →
Snap Fitness Franchise Owner Income
Snap Fitness franchise owners earn approximately $70K–$150K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Snap Fitness Franchise Owner Make? →
Gold’s Gym Franchise Owner Income
Gold’s Gym franchise owners earn approximately $100K–$250K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Gold’s Gym Franchise Owner Make? →
9Round Fitness Franchise Owner Income
9Round Fitness franchise owners earn approximately $60K–$130K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a 9Round Fitness Franchise Owner Make? →
StretchLab Franchise Owner Income
StretchLab franchise owners earn approximately $70K–$150K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a StretchLab Franchise Owner Make? →
Stretch Zone Franchise Owner Income
Stretch Zone franchise owners earn approximately $70K–$140K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a Stretch Zone Franchise Owner Make? →
The Exercise Coach Franchise Owner Income
The Exercise Coach franchise owners earn approximately $80K–$160K annually at the owner-operator level. See the full payback period analysis, break-even timeline, and owner income breakdown: How Much Does a The Exercise Coach Franchise Owner Make? →
Payback Period: What to Expect in Fitness & Gym
Payback period is calculated as total initial investment divided by annual net owner income. In the fitness & gym franchise category, payback periods typically range from 2–7 years depending on investment level, market performance, and owner involvement. Owner-operated locations in strong markets compress this timeline materially; semi-absentee or weak-market locations extend it.
→ Model your franchise break-even timeline →
Frequently Asked Questions
How much do fitness & gym franchise owners make?
Fitness & Gym franchise owners earn between $80K and $400K annually depending on brand, market, and owner involvement level. See the full comparison table above for brand-by-brand income estimates.
What is the difference between franchise AUV and owner income?
AUV (average unit volume) is gross revenue before any costs. Owner income is what remains after royalties, marketing fees, labor, COGS, occupancy, and overhead — typically 10–20% of AUV in most franchise categories. They are very different numbers.
How long is the payback period for a franchise?
Payback periods for fitness & gym franchises typically range from 2–7 years depending on investment level, market performance, and owner involvement. See individual brand pages for brand-specific payback estimates.
What is the best franchise to own for income?
The highest-income fitness & gym franchises tend to have higher AUV, lower fee loads, and strong owner-operator involvement. See the comparison table above and individual brand income pages for side-by-side analysis.
Where can I find full FDD data for these franchises?
Full FDD data — investment tables, Item 19 disclosures, royalty schedules — is available at FranchisePayback.com. SharpSheets handles income analysis; FranchisePayback handles disclosure research.
Bottom Line
Income in the fitness & gym franchise category ranges widely — brand selection, market, and owner involvement are the three biggest variables. Use the comparison table above to shortlist brands, then visit individual income pages for full payback period analysis and break-even modeling.
For FDD cost and fee data on any brand, visit FranchisePayback.com.
— SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
