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Gym Business Plan PDF Example

Creating a comprehensive business plan is crucial for launching and running a successful gym. This plan serves as your roadmap, detailing your vision, operational strategies, and financial forecasts. It helps establish your gym’s identity, navigate the competitive market, and secure essential resources for growth.

This article not only breaks down the critical components of a gym business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the fitness industry, this guide, complete with a business plan example, lays the groundwork for turning your gym concept into reality. Let’s dive in!

The Plan

Our gym business plan follows a clear and straightforward structure, covering all the important areas you need in a business plan. Below are the key sections of our business plan:

  • Executive Summary: a quick look at your gym, its market landscape, management and financial plan.
  • Business Overview: detailed info on what your gym offers and its operations:
    • Facility, Amenities & Equipment: what your gym looks like, what equipment it has, and its features.
    • Location & Accessibility: where your gym is and why it’s a good location for potential customers.
    • Memberships & Classes: types of memberships and classes available (as well as prices)
  • Market Overview: dives into the fitness market, who are the key competitors in the vicinity and how they compare vs. your business:
    • Key Stats: the industry size, growth and some recent important statistics on the gym industry.
    • Key Trends: the recent market trends defining and driving the gym and fitness industry (regulation, customers trends, etc.)
    • Key Competitors: who are your key competitors in the area and how they compare vs. your business.
  • Strategy: how the gym plans to grow and attract members:
    • SWOT: strengths, weaknesses, opportunities, and threats.
    • Marketing Plan: how you intend to attract and retain members / customers.
    • Timeline: major steps and goals from starting up to growth (12 months minimum plan)
  • Management: who runs the gym and what they do.
  • Financial Plan: the expected 5-year financial performance of your gym (revenue and profits), as well as how much you expect to spend.

The business plan template for a gym

The business plan template for a gym

Executive Summary

The Executive Summary introduces your gym’s business plan, offering a brief look at your gym and its goals. It should cover your gym’s combination of fitness and wellness services, top-notch equipment, variety of membership plans, and prime location.

This section should also highlight how your gym fits into the broader gym market, how many direct competitors you have and who they are, as well as your unique selling points.

Finally, you should also include here details on the management and co-founding team (who they are and what they do), as well as a summary of your financial projections (5-year revenue and profits are enough).

Make sure to cover here

_ Business Overview
_ Market Overview
_ Management Team
_ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a gym, the Business Overview section succinctly covers three critical components:

Facility, Amenities & Equipment: Detail the gym’s layout, showcasing a wide range of equipment for cardio, strength training, and flexibility exercises. Highlight unique amenities such as sauna rooms, personal training services, and on-site nutritionists that contribute to a holistic fitness environment.

Location & Accessibility: Describe the gym’s location, emphasizing its convenience for members, whether it’s close to residential areas, business districts, or has ample parking and public transport links. The aim is to illustrate how the gym’s location is strategically chosen to fit seamlessly into members’ daily routines.

Memberships & Classes: Explain the variety of memberships and classes available, catering to different preferences and schedules. Focus on the inclusivity of fitness programs, from beginner to advanced levels, and any unique offerings like group fitness classes, yoga sessions, or specialized training workshops that differentiate your gym from competitors.

Make sure to cover here

_ Facility, Amenities & Equipment
_ Location & Accessibility
_ Memberships & Classes

The business plan template for a gym

The business plan template for a gym

Market Overview

In the Market Overview section of your gym business plan, start by assessing the gym industry’s size and anticipated growth. This evaluation provides an understanding of the market’s potential and the opportunity for new entrants.

Next, discuss recent market trends, such as the increasing consumer focus on holistic health, incorporating both physical and mental wellness practices. For example, highlight the rising popularity of gyms offering a variety of fitness options, from traditional weightlifting to wellness classes like yoga and meditation, catering to a broader audience seeking comprehensive health solutions.

Finally, examine the competitive landscape, which may include a range of fitness facilities from boutique fitness studios to large, full-service gyms. For example, consider how your gym will stand out by offering specialized services, advanced technological fitness solutions, or a community-driven environment that fosters motivation and accountability. This part of your business plan will clarify the demand for gym services, outline the competitive environment, and detail how your gym uniquely addresses the needs and preferences of its target market.

Make sure to cover here

_ Industry size & growth
_ Key competitors
_ Key market trends

Dive deeper into Key competitors


First, include here a SWOT analysis to identify the gym’s Strengths (such as cutting-edge equipment or a prime location), Weaknesses (like high operational costs or stiff competition), Opportunities (for example, a growing interest in fitness among the local population), and Threats (such as economic downturns affecting customer spending).

Then, adding a marketing plan is another crucial component, detailing how the gym will attract and retain members through targeted advertising, promotions, social media engagement, and community events.

Finally, a well-defined timeline sets clear milestones for the gym’s launch, marketing campaigns, membership growth, and expansion goals, ensuring that the business progresses with purpose and direction.

Make sure to cover here

_ Marketing Plan
_ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan


The Management section focuses on the gym’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the gym towards its financial and operational goals.

For your gym business plan, list the core team members, their specific responsibilities, and how their expertise supports the gym’s mission.

Financial Plan

The Financial Plan section is a comprehensive analysis of the gym’s financial strategy, including projections for revenue, expenses, and profitability. It lays out the gym’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your gym business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. pricing strategies for memberships and services, etc.).

Make sure to cover here

_ Profit and Loss
_ Cash Flow Statement
_ Balance Sheet
_ Use of Funds

The business plan template for a gym

The business plan template for a gym