How Much Does a SERVPRO Franchise Owner Make?
SERVPRO franchise owners earn approximately $169,000–$337,000 annually per territory based on an estimated AUV of $1.69M (no official Item 19 disclosure) and a sliding royalty of 3–7% that rewards growth. SERVPRO has been the #1 restoration franchise in the US for 23 consecutive years and holds preferred vendor status with most major property insurance carriers — a structural lead generation advantage independent contractors cannot replicate. Owned by Blackstone since 2019, SERVPRO operates 2,390+ US territories and has grown unit count 12% over 3 years.
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SERVPRO Quick Stats
| Metric | Value |
|---|---|
| Estimated AUV | ~$1,690,000 (third-party estimate; no Item 19) |
| Item 19 Disclosure | NO — SERVPRO does not disclose FPR |
| Estimated Owner Income | $169K–$337K per territory |
| Royalty Rate | 3–7% sliding (lower rate at scale) |
| Initial Investment | $259K–$380K |
| US Territories | 2,390+ |
| #1 Restoration | 23 consecutive years |
| Owner | Blackstone (acquired 2019) |
| Revenue Model | Insurance-funded (water, fire, mold, storm, contents) |
| Insurance Vendor Status | Preferred vendor for most major US property carriers |
| Franchise Term | 5 years |
| BUY Rating | FutureScore 74/100 |
| Avg Payback Period | 3–5 years |
How Much Does a SERVPRO Franchise Owner Make Per Year?
| AUV Tier | Est. Net Margin | Est. Owner Income |
|---|---|---|
| $800K (newer territory) | 15–20% | $120K–$160K |
| $1.69M (est. avg) | 10–20% | $169K–$338K |
| $3.0M (established multi-territory) | 15–20% | $450K–$600K |
Methodology: SERVPRO estimated AUV ~$1.69M per FranchiseInvestorData third-party analysis. SERVPRO does not disclose Item 19 financial performance data — an unusual omission for a franchise this size. 3–7% sliding royalty; at $1.69M revenue and ~5% effective rate = ~$84,500/year in royalties. Insurance-funded work provides premium billing rates and reliable collections. Always consult current FDD and speak with current franchisees directly for validated income data.
SERVPRO’s Insurance Vendor Advantage
SERVPRO’s preferred vendor relationships with major property insurance carriers (State Farm, Allstate, Farmers, and others) create a structural lead generation advantage that no independent restoration contractor can replicate. When an insurance adjuster approves a claim, they often recommend or direct work to SERVPRO locations through TPA (Third Party Administrator) networks. This means franchisees in well-established territories receive jobs without marketing spend — the brand does the selling.
| Brand | Est. AUV | Royalty | Investment | Item 19 | Est. Income |
|---|---|---|---|---|---|
| SERVPRO | $1.69M est. | 3–7% sliding | $259K–$380K | NO | $169K–$337K |
| Paul Davis | $1.5M+ est. | 3–7% sliding | $245K–$375K | YES | $195K–$270K |
| Rainbow Restoration | $1.034M avg | ~8% | $185K–$352K | YES | $155K–$258K |
For full FDD data, visit FranchisePayback.com.
Frequently Asked Questions About SERVPRO Franchise Income
How much does a SERVPRO franchise owner make?
SERVPRO does not disclose Item 19 financial performance data. Third-party estimates suggest owner income of approximately $169,000–$337,000 annually per territory based on an estimated AUV of $1.69M and operating margins of 10–20%. Validate with current SERVPRO franchisees before investing.
Is SERVPRO a good franchise investment?
FranchiseInvestorData rates SERVPRO BUY (FutureScore 74/100). The combination of #1 category brand recognition (23 years), insurance-carrier preferred vendor status, Blackstone investment support, and sliding royalty (3–7%) creates a compelling unit economics profile. The lack of Item 19 disclosure and short 5-year franchise term are the primary due diligence concerns.
Why doesn’t SERVPRO disclose Item 19?
SERVPRO’s decision not to make a Financial Performance Representation is unusual for a franchise of its size and scale. The FDD does not explain the reason. Prospective buyers should treat this as a due diligence flag and validate income estimates through extensive franchisee reference calls.
Where can I find SERVPRO FDD data?
Full FDD data are available at FranchisePayback.com.
Bottom Line
SERVPRO is the market-dominant restoration franchise with 23 consecutive years at #1, Blackstone investment backing, and insurance-carrier preferred vendor status that generates built-in referrals. The lack of Item 19 disclosure and 5-year term limitation are real concerns. For operators committed to the restoration category, SERVPRO’s brand strength is unmatched — but Paul Davis (which does disclose Item 19 through FirstService/NASDAQ) may offer better investor transparency for those who want it.
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— SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026