Joe & the Juice Franchise FDD, Profits, Costs & Fees (2024)
Joe & the Juice, established in 2002 by Kaspar Basse in Copenhagen, Denmark, is a dynamic chain of juice bars and coffee shops. The company has expanded its presence to over 360 locations across 18 countries, including Europe, North America, Asia, and Australia.
The brand offers a diverse menu featuring freshly prepared juices, shakes, sandwiches, and coffee, all crafted from natural and organic ingredients sourced directly from growers. This commitment to quality, combined with a modern urban ambiance, appeals to customers seeking a fast yet healthy lifestyle.
In 2015, Joe & the Juice began franchising, initially focusing on international markets such as France, Singapore, South Korea, and Hong Kong.
The company has since expanded its franchising efforts, particularly in the Middle East, where it operates 23 franchised stores. This strategic move has allowed the brand to extend its global footprint while maintaining its distinctive atmosphere and high-quality offerings.
Currently, Joe & the Juice is actively seeking to expand its franchising partnerships worldwide, including in the United States. The company is looking for proven retail food service operators capable of developing entire markets or territories, as it does not offer single-location or city franchises.
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Initial Investment
How much does it cost to start a Joe & the Juice franchise? Joe & the Juice primarily operates through company-owned stores and does not offer single-location or city franchises.
The company seeks experienced retail food service operators capable of developing entire markets or territories. As a result, specific cost details for starting a Joe & the Juice franchise are not publicly disclosed.
For similar healthy franchises, however, the initial investment is on average $427,000.
In comparison, for example, Clean Juice (a fast food healthy franchise brand) requires an investment upfront of $279,000 up to $686,000 for a franchised store. Here are a few competitors:
Average Revenue (AUV)
How much revenue can you make with a Joe & the Juice franchise? Joe & the Juice primarily operates company-owned stores and does not offer single-location or city franchises.
Instead, the company seeks experienced operators capable of developing entire markets or territories. As a result, specific revenue figures for individual franchise locations are not publicly disclosed.
However, a similar healthy franchise makes on average $603,000 in revenue (AUV) per year. For example, a Clean Juice franchised store makes on average $581,000 in revenue per year.
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Frequently Asked Questions
How many Joe & the Juice locations are there?
As of the latest data, Joe & the Juice operates over 338 locations worldwide, spanning Europe, Asia, and North America. The company continues to expand its presence, with plans to open additional stores in various international markets.
What is the total investment required to open a Joe & the Juice franchise?
Joe & the Juice does not offer franchise opportunities and therefore, it is not possible to establish the initial investment to start a Joe & the Juice franchise.
However, the total investment required to open a franchised store similar to the Joe & the Juice franchise ranges from $22,000 to $1,469,000.
What are the ongoing fees for a Joe & the Juice franchise?
Since Joe & the Juice does not offer single franchises and all stores are company-owned, the ongoing fees such as royalty fees or advertising fees associated with franchising the brand are not readily available.
Yet, similar healthy franchises in the industry charge an average of 6% in royalty fees and 5.5% in advertising fees ( e.g. Tropical Smoothie).
What are the financial requirements to become a Joe & the Juice franchisee?
All Joe & the Juice locations are company-owned, and the brand does not offer opportunities for independent ownership or franchising. Therefore, it is not possible to meet any financial requirements or apply to become a franchisee with Joe & the Juice.
For healthy franchises similar to Joe & the Juice, typical financial requirements often include a minimum net worth of around $300,000 and liquid capital of at least $100,000. These requirements help ensure that franchisees have the financial resources to manage the initial startup costs, cover ongoing expenses, and support the business during its initial growth phase.
These amounts may vary depending on the specific brand, the size and location of the franchise, and local market conditions, but they serve as a general industry benchmark for potential investors.
How much can a Joe & the Juice franchise owner expect to earn?
Since Joe & the Juice is entirely company-owned and does not operate as a single franchise, there is no earning disclosure for a Joe & the Juice franchise.
Now, assuming the average gross sales for a healthy franchise similar to a Joe & the Juice franchise of $603,000 per store. And assuming a 15% operating profit margin, $603,000 yearly revenue would result in about $90,000 operating profit per year.
Who owns Joe & the Juice?
Joe & the Juice is primarily owned by General Atlantic, a global growth equity firm. In November 2023, General Atlantic increased its stake to become the majority shareholder, acquiring a significant portion of the company from Valedo Partners.
Disclaimer
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