Press Waffle Co. Franchise FDD, Profits & Costs (2025)
Press Waffle Co. was founded in 2016 in Dallas, Texas. It is a family-owned business specializing in Belgian Liège-style waffles. These waffles are handcrafted daily using a dough-based recipe. The result is a dense, buttery texture with caramelized Belgian pearl sugar, unlike traditional batter-based waffles.
The menu features sweet and savory options, including customizable creations. Popular items include Chicken & Waffles, catering to diverse tastes. Press Waffle Co. gained national fame on ABC’s “Shark Tank” and began franchising in 2019.
The company now operates locations in Texas, Arkansas, Colorado, Georgia, and Missouri. They are actively expanding, seeking franchise partners across the U.S.
Press Waffle Co. stands out with a unique product rare in the U.S. market. Their focus on quality ingredients and customizable menus attracts a broad audience. Family-owned roots and authentic recipes add to their charm for both customers and franchisees.
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Initial Investment
How much does it cost to start a Press Waffle Co. franchise? It costs on average between $189,000 – $425,000 to start a Press Waffle Co. franchised store.
This includes expenses for construction, equipment, inventory, and initial operating costs. The exact amount varies based on several factors, such as the type of store model selected, the location, and whether the franchisee opts to lease or purchase the property.
Competitors
Below are a few Press Waffle Co. competitors as a comparison:
Frequently Asked Questions
How many Press Waffle Co. locations are there?
As of November , Press Waffle Co. operates a total of eight locations across the United States. These include both company-owned and franchise-owned establishments in Texas, Arkansas, Colorado, Georgia, and Missouri. The company continues to expand its presence through franchising opportunities nationwide.
What is the total investment required to open a Press Waffle Co. franchise?
The total investment required to open a Press Waffle Co. franchise ranges from $189,000 to $425,000.
What are the ongoing fees for a Press Waffle Co. franchise?
Press Waffle Co. franchisees pay a royalty fee of 2% to 6% of monthly gross sales, supporting brand operations and development. They also contribute up to 2% of weekly gross revenues to the system marketing fund, starting at 1%, and allocate at least 1% of monthly gross sales for local marketing efforts.
What are the financial requirements to become a Press Waffle Co. franchisee?
To become a Press Waffle Co. franchisee, you need a minimum net worth of $400,000 and at least $100,000 in liquid capital. These financial requirements ensure that franchisees have the necessary resources to establish and operate their business effectively.
Who owns Press Waffle Co.?
Press Waffle Co. is a family-owned business founded by brothers Bryan and Caleb Lewis. Established in 2016 in Dallas, Texas, the company specializes in authentic Belgian Liège-style waffles.
In 2019, they appeared on ABC’s “Shark Tank” and secured a $300,000 investment from Barbara Corcoran for a 15% equity stake. Despite this investment, the Lewis brothers have maintained majority ownership and continue to lead the company’s operations and expansion efforts.
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