Pure Barre Franchise FDD, Profits & Costs
Pure Barre, recognized as a prominent lifestyle brand beyond just a barre workout, fosters a community where both women and men are inspired and empowered to achieve their fitness and lifestyle goals.
Pure Barre was founded in 2001 and began its journey into franchising in 2009. The concept quickly expanded, particularly along the West Coast initially, as the founder had relocated to California.
Established as the largest and most seasoned barre franchise, Pure Barre has cultivated a strong following, with a client base that enjoys low-impact, small movement exercises designed to enhance strength, cardio, and flexibility across various fitness levels.
Initial Investment
How much does it cost to start a Pure Barre franchise? It costs on average between $314,000 – $629,000 to start a Pure Barre franchised location.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount Range |
|---|---|
| Initial Franchise Fee | $60,000 to $60,000 |
| Sourcing Fee | $0 to $28,000 |
| Travel & Living Expenses While Training | $0 to $3,000 |
| Real Estate/Lease and Professional Fees | $17,500 to $36,500 |
| Net Leasehold Improvements | $103,500 to $279,500 |
| Signage | $9,000 to $22,000 |
| Insurance | $3,872 to $8,056 |
| Fitness Equipment & Initial FF&E Package | $23,900 to $51,500 |
| Pre-Sales and Soft Opening Retail Inventory | $14,000 to $18,000 |
| Computer System, A/V Equipment, Components | $19,500 to $22,500 |
| Initial Marketing & Advertising Spend | $30,650 to $39,900 |
| Initial Instructor Training Fees | $8,850 to $13,750 |
| Technology and Software Fees | $3,639 to $3,639 |
| Additional Funds – 3 Months | $20,000 to $43,000 |
| Total Estimated Initial Investment | $314,411 to $629,345 |
Average Revenue (AUV)
How much revenue can you make with a Pure Barre franchise? A Pure Barre franchised studio makes on average $345,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Pure Barre Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Pure Barre franchise?
Most franchise buyers in Pure Barre’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets’ financial model hub for funding guidance.
How long does it take to pay back a Pure Barre franchise investment?
Payback periods for franchises in Pure Barre’s category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Pure Barre?
Pure Barre is owned by Xponential Fitness, a leading franchisor of boutique fitness brands. Xponential Fitness acquired Pure Barre in 2018 as part of its portfolio of fitness brands, which includes other well-known names such as Club Pilates, CycleBar, and Row House.
Xponential Fitness specializes in managing and growing fitness brands across various exercise modalities, making Pure Barre one of its key franchises in the barre fitness space.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: June 2026
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