Row House Franchise FDD, Profits, Costs & Fees (2025)
Row House, established in New York City in 2014, represents a revolutionary approach to fitness through its focus on indoor rowing.
Founded by the husband-and-wife team, Eric Von Frohlich and Debra Strougo, Row House offers a distinctive fitness experience that caters to individuals of all shapes, sizes, and fitness levels.
The concept was created with the idea of providing a workout that could accommodate varying fitness levels within a single session, leading to its rapid expansion across the United States and Canada.
Row House’s franchise headquarters is located in Costa Mesa, California. The franchise began offering opportunities in 2017, building on its reputation as a leader in low-impact, high-energy workouts that emphasize team dynamics and community.
Row House is a member of the Xponential Fitness family, which is known for its extensive portfolio in the boutique fitness industry, providing robust support systems for franchisees that include comprehensive training, marketing, sales support, and real estate selection assistance.
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Initial Investment
How much does it cost to start a Row House franchise? It costs on average between $328,000 – $491,000 to start a Row House franchised studio.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $60,000 |
| Initial Training Program Fees | $0 |
| Travel & Living Expenses while Training | $0 – $3,000 |
| Real Estate/Lease and Professional Fees | $22,500 – $46,500 |
| Net Leasehold Improvements | $125,000 – $207,000 |
| Signage | $18,000 – $25,000 |
| Insurance | $1,200 – $2,500 |
| Lease Payments in Connection with Exercise Equipment Package and Initial FF Package | $4,200 – $14,300 |
| Proprietary Initial Inventory Kit | $12,000 |
| Computer System Components(s) and Software Setup | $6,500 |
| Audio and Visual Equipment | $47,000 |
| Initial Marketing Spend, including amounts on Opening Support Program | $15,000 – $20,000 |
| RH University Program | $5,000 |
| Music and Technology Fees | $1,895 |
| Additional Funds – 3 months | $10,000 – $40,000 |
| TOTAL | $328,000 – $491,000 |
Average Revenue (AUV)
How much revenue can you make with a Row House franchise? A Row House franchised facility makes on average $255,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $401,000 yearly revenue for similar fitness studio franchises. Below are 10 Row House competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Row House Franchise Disclosure Document
Frequently Asked Questions
How many Row House locations are there?
As of the latest data, Row House operates approximately 96 studios, with 82 franchise-owned locations and 14 company-owned locations. This distribution reflects the brand’s growth under its franchisor, Xponential Fitness, as Row House expands its unique indoor rowing workout concept across a range of markets in the U.S. and globally.
What is the total investment required to open a Row House franchise?
The total investment required to open a Row House franchise ranges from $328,000 to $491,000.
What are the ongoing fees for a Row House franchise?
Row House franchisees are required to pay an ongoing royalty fee of 7% of their gross monthly sales, which helps cover the brand’s operational support and continual development initiatives.
Additionally, franchisees contribute a 2% marketing fee, allocated toward system-wide advertising and promotional activities to enhance brand visibility and drive member acquisition.
What are the financial requirements to become a Row House franchisee?
To become a Row House franchisee, you must have a minimum net worth of $500,000 and at least $100,000 in liquid capital. These requirements ensure financial readiness for the initial investment and early operations.
How much can a Row House franchise owner expect to earn?
The average gross sales for a Row House franchise are approximately $0.26 million per location. Assuming a 15% operating profit margin, $0.26 million yearly revenue can result in $39,000 EBITDA annually.
Who owns Row House?
Row House is owned by Xponential Fitness, a leading fitness franchisor that owns multiple boutique fitness brands. Xponential Fitness acquired Row House as part of its diverse portfolio, which includes brands such as Club Pilates, Pure Barre, and CycleBar.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
