Style Encore Franchise FDD, Profits & Costs (2025)
Style Encore is a retail franchise specializing in the resale of gently used women’s apparel, shoes, handbags, and accessories. Established in 2013, the brand began franchising the same year under the umbrella of Winmark Corporation, a Minneapolis-based company renowned for its portfolio of resale brands.
The franchise targets fashion-conscious women in their late 20s to mid-50s, offering them the opportunity to buy and sell high-quality, brand-name clothing at prices significantly lower than traditional retail—often up to 90% off.
This model not only provides value to customers but also promotes sustainability by recycling millions of items annually, thereby reducing textile waste.
What sets Style Encore apart in the competitive resale market is its commitment to immediate, on-the-spot cash payments for sellers, eliminating the need for appointments and making the selling process convenient and efficient.
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Initial Investment
How much does it cost to start a Style Encore franchise? It costs on average between $323,000 – $449,000 to start a Style Encore franchised business.
This includes costs for store build-out, fixtures, retail equipment, inventory, and initial operating expenses. The exact amount varies based on several factors, including the size and condition of the retail space, its location, and whether the franchisee decides to lease or purchase the premises.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Fixtures and Supplies | $50,000 to $65,000 |
| Signs | $11,000 to $16,000 |
| Security Cameras | $1,500 to $4,000 |
| Point-of-Sale (POS) System | $22,200 to $29,500 |
| Leasehold Improvements | $10,500 to $20,000 |
| Build-Out | $35,000 to $55,000 |
| Deposits and Business Licenses | $5,000 to $12,000 |
| Opening Inventory | $65,000 to $80,000 |
| Miscellaneous Pre-Opening Expenses | $40,000 to $65,000 |
| Rent – First 3 Months | $17,500 to $27,500 |
| Additional Funds – 3 Months | $40,000 to $50,000 |
| Total | $322,700 to $449,000 |
Average Revenue (AUV)
How much revenue can you make with a Style Encore franchise? A Style Encore franchised business makes on average $793,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $701,000 yearly revenue for similar fashion franchises. Below are a few Style Encore competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Style Encore Franchise Disclosure Document
Frequently Asked Questions
How many Style Encore locations are there?
As of the latest data, Style Encore operates 69 store locations across the United States.
What is the total investment required to open a Style Encore franchise?
The total investment required to open a Style Encore franchise ranges from $323,000 to $449,000.
What are the ongoing fees for a Style Encore franchise?
Style Encore franchisees are required to pay a royalty fee is 5% of gross sales, which grants franchisees continued access to the brand’s systems, support, and resources. Additionally, franchisees contribute 2% of gross sales to a national advertising fund, which supports collective marketing efforts to promote the brand across various markets.
What are the financial requirements to become a Style Encore franchisee?
To become a Style Encore franchisee, candidates must have a minimum net worth of $400,000 and liquid assets between $75,000 and $105,000. These financial qualifications can be met individually or with a financial partner.
How much can a Style Encore franchise owner expect to earn?
The average gross sales for a Style Encore franchise are approximately $0.79 million per location. Assuming a 15% operating profit margin, $0.79 million yearly revenue can result in $119,000 EBITDA annually.
Who owns Style Encore?
Style Encore is owned by Winmark Corporation, a Minneapolis-based company that specializes in franchising resale retail businesses
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