Marco’s Pizza Franchise FDD, Profits & Costs (2025)
Marco’s Pizza was founded in 1978 by Pasquale “Pat” Giammarco in Oregon, Ohio, near Toledo.
Giammarco, an Italian immigrant, introduced authentic Italian pizza to the U.S., focusing on quality and traditional recipes. The brand’s motto, “cutting slices, not corners,” reflects its commitment to using fresh ingredients and delivering great flavor.
Headquartered in Toledo, Marco’s Pizza began franchising in 2004 and quickly expanded. It now operates over 1,200 locations across 33 states, plus international spots in Puerto Rico and the Bahamas.
Marco’s stands out for its authentic Italian pizza, made with fresh dough and a proprietary three-cheese blend. The menu also includes subs and salads, appealing to various tastes.
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Initial Investment
How much does it cost to start a Marco’s Pizza franchise? It costs on average between $287,000 – $806,000 to start a Marco’s Pizza franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee (Note 1) | $25,000 |
| Real Property (Note 2) | $6,000 – $18,666 |
| Equipment, Fixtures (Note 3) | $97,725 – $175,000 |
| Point of Sale Computers (Note 4) | $19,000 – $21,000 |
| Credit Card Processing (Note 5) | $6,175 |
| Leasehold Improvements (Note 6) | $65,000 – $400,000 |
| Signage | $3,000 – $15,000 |
| Opening Inventory (Note 7) | $7,000 – $11,000 |
| Small Supplies (Note 8) | $14,200 – $18,500 |
| Deposits, Pre-Paid Expenses (Note 9) | $2,500 – $6,000 |
| Business Licenses (Note 10) | $500 – $3,000 |
| Insurance (Note 11) | $2,366 – $16,500 |
| Training Expenses (Note 12) | $3,150 – $10,150 |
| Miscellaneous Expenses (Note 13) | $500 – $5,000 |
| Architectural and Engineering (Note 15) | $8,000 – $15,000 |
| Technology Fee (Note 16) | $336 |
| Delivery Area, streets database for POS, and shape files for POS and OLO platform Maps | $500 |
| Brand Launch Program (Note 17) | $15,500 – $25,500 |
| Store Technology Infrastructure System (Note 18) | $800 – $2,400 |
| Menu Boards (Note 19) | $600 – $1,200 |
| Additional Funds (3 months) (Note 14) | $9,000 – $30,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $286,852 to $805,927 |
Average Revenue (AUV)
How much revenue can you make with a Marco’s Pizza franchise? A Marco’s Pizza franchised restaurant makes on average $912,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $958,000 yearly revenue for similar pizza franchises. Below are 10 Marco’s Pizza competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Marco’s Pizza Franchise Disclosure Document
Frequently Asked Questions
How many Marco’s Pizza locations are there?
As of the latest data, Marco’s Pizza operates 1,222 locations. Of these, the majority are franchise-owned, with approximately 1,200 franchised units. The company operates a smaller number of company-owned stores, which is around 44 units.
What is the total investment required to open a Marco’s Pizza franchise?
The total investment required to open a Marco’s Pizza franchise ranges from $287,000 to $806,000.
What are the ongoing fees for a Marco’s Pizza franchise?
Marco’s Pizza franchisees are required to pay several ongoing fees, which include:
- Royalty Fee: This is typically 5.5% of gross sales. Franchisees are required to pay this fee to the franchisor for ongoing support and the use of the brand.
- Marketing/Advertising Fee: Franchisees contribute 7% of gross sales towards marketing efforts. This fee covers local and national advertising campaigns to promote the brand.
These fees are essential for supporting brand operations, advertising, and other services provided by Marco’s Pizza to ensure the franchise’s continued success.
What are the financial requirements to become a Marco’s Pizza franchisee?
To become a Marco’s Pizza franchisee, you need to meet specific financial requirements. The minimum net worth required is $400,000, and you must have at least $125,000 in liquid capital.
These financial requirements ensure that potential franchisees have the financial stability to manage the startup costs and initial operating expenses involved in opening a Marco’s Pizza location.
How much can a Marco’s Pizza franchise owner expect to earn?
The average gross sales for a Marco’s Pizza franchise are approximately $0.91 million per location. Assuming a 15% operating profit margin, $0.91 million yearly revenue can result in $136,500 EBITDA annually.
Disclaimer
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