European Wax Center Franchise FDD, Profits & Costs (2025)
European Wax Center, founded in 2004, has established itself as a leader in the beauty and waxing service industry.
Headquartered in Plano, Texas, the company began franchising in 2006 and has since expanded to over 1,000 locations across 45 states.
The brand is renowned for providing an exceptional personal care experience, primarily through its innovative Comfort Wax, which offers a more efficient and relatively painless waxing process.
The franchise has experienced significant growth, with a network generating sales of $955 million in 2023.
Their business model emphasizes strong franchisee support, including comprehensive training programs and continuous assistance, which has resulted in more than 65% of franchise owners operating multiple locations.
Initial Investment
How much does it cost to start a European Wax Center franchise? It costs on average between $397,000 – $555,000 to start a European Wax Center franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of studio you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount (Low) | Amount (High) |
|---|---|---|
| Franchise Fee | $45,000 | $45,000 |
| Start-up Package | $18,000 | $21,000 |
| IT Platform Set-up Fee | $0 | $350 |
| Start-up Marketing Package | $3,500 | $4,000 |
| Real Estate/Rent | $6,700 | $10,000 |
| Utility Deposits | $0 | $500 |
| Leasehold Improvements | $169,000 | $220,000 |
| Architectural and Engineering Fees | $8,000 | $13,000 |
| Furniture, Fixtures & Equipment | $42,000 | $53,000 |
| POS System, Computer, Telephone, and Surveillance Camera Systems, and Installation | $22,000 | $31,000 |
| Insurance | $5,000 | $10,000 |
| Office Supplies | $400 | $600 |
| Additional Equipment and Supplies | $5,000 | $10,000 |
| Training Expenses | $5,000 | $7,500 |
| Signage and Digital Displays | $12,000 | $15,000 |
| Grand Opening Advertising | $12,000 | $25,000 |
| Licenses & Permits | $1,000 | $2,000 |
| Legal & Accounting | $6,000 | $12,000 |
| Additional Funds (3 months) | $45,000 | $75,000 |
| TOTAL | $396,600 | $554,950 |
Average Revenue (AUV)
How much revenue can you make with a European Wax Center franchise? A European Wax Center franchised business makes on average $884,000 in revenue (AUV) per year.
This compares to $343,000 yearly revenue for similar European Wax Center franchises. Below are a few European Wax Center competitors as a comparison:
European Wax Center Franchise Disclosure Document
Frequently Asked Questions
How many European Wax Center locations are there?
As of the latest data, European Wax Center operates over 1,000 locations across 45 states, with the majority being franchise-owned. Specifically, there are 1,038 franchised locations in the U.S., demonstrating the company’s strong focus on franchising.
The remaining locations are company-owned, but the number of these centers is smaller compared to the franchised ones.
What is the total investment required to open a European Wax Center franchise?
The total investment required to open a European Wax Center franchise ranges from $397,000 to $555,000.
What are the ongoing fees for a European Wax Center franchise?
European Wax Center franchisees are required to pay a 6% royalty fee on gross sales. Additionally, there is a marketing and advertising fee of 3% of gross sales, which covers national and regional promotional efforts aimed at driving brand recognition and customer traffic across all locations.
What are the financial requirements to become a European Wax Center franchisee?
To become a European Wax Center franchisee, the financial requirements include a minimum net worth of $1.5 million and liquid capital of at least $400,000. These requirements ensure that potential franchisees have the financial stability needed to support the initial investment and ongoing operational costs associated with running a European Wax Center location.
Who owns European Wax Center?
European Wax Center is owned by EWC P&T, LLC, which operates under the parent company European Wax Center, Inc. The company is publicly traded on NASDAQ under the ticker symbol EWCZ. The public offering in 2021 helped further its expansion and solidified its ownership structure through shareholders.
Disclaimer
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