Hand & Stone Massage Franchise FDD, Profits & Costs (2025)
Hand & Stone Massage was founded in 2005 by John Marco, a physical therapist. The franchise is headquartered in Hamilton, New Jersey, and started franchising soon after its launch.
It offers a variety of services, including massages, facials, and hair removal treatments, all designed to provide professional and affordable spa experiences.
The brand differentiates itself by focusing on accessibility. Hand & Stone operates seven days a week with extended hours to fit busy schedules. It also offers membership programs, allowing clients to enjoy services regularly at discounted rates, ensuring both customer loyalty and a steady revenue stream for franchisees.
With nearly 400 locations across the U.S. and Canada, Hand & Stone maintains a consistent quality of service. The franchise’s commitment to client satisfaction and its strong brand presence make it a leader in the competitive wellness industry.
Initial Investment
How much does it cost to start a Hand & Stone Massage franchise? It costs on average between $527,000 – $691,000 to start a Hand & Stone Massage franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of spa you choose, the location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount (Low) | Amount (High) |
|---|---|---|
| Franchise Fee | $26,000 | $49,500 |
| Deposits (Rent, Utilities) | $13,363 | $20,000 |
| Leasehold Improvements | $361,797 | $394,171 |
| Furniture, Fixtures & Equipment | $47,252 | $63,095 |
| Computer/POS System | $6,498 | $19,932 |
| Connectivity Fee | $2,500 | $2,500 |
| Insurance | $1,500 | $2,500 |
| Office Equipment and Supplies | $7,772 | $20,467 |
| Camera/Music System | $11,748 | $17,742 |
| Initial Inventory | $12,250 | $18,384 |
| Other Pre-Opening Expenses (Travel, Grand Opening) | $11,000 | $18,300 |
| Signage | $13,806 | $23,349 |
| Licenses, Permits and Architectural Fees | $12,784 | $15,164 |
| Legal & Accounting | $3,425 | $5,150 |
| Additional Funds (9 months) | $70,000 | $90,000 |
| TOTAL INVESTMENT | $603,195 | $759,755 |
Average Revenue (AUV)
How much revenue can you make with a Hand & Stone Massage franchise? A Hand & Stone Massage franchised studio makes on average $1,321,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $831,000 yearly revenue for similar massage & spa franchises. Below are 10 Hand & Stone Massage competitors as a comparison:
Hand & Stone Massage and Facial Spa Franchise Disclosure Document
Frequently Asked Questions
How many Hand & Stone Massage locations are there?
Hand & Stone Massage and Facial Spa currently operates over 500 locations across the United States and Canada.
Most of these are franchise-owned, while a small number are company-owned. The company’s rapid growth is fueled by existing franchisees expanding their portfolios, with many owning multiple locations across various states.
What is the total investment required to open a Hand & Stone Massage franchise?
The total investment required to open a Hand & Stone Massage franchise ranges from $527,000 to $691,000.
What are the ongoing fees for a Hand & Stone Massage franchise?
For a Hand & Stone Massage franchise, the ongoing fees include a 6% royalty fee on gross sales, which covers brand support and operational assistance. Additionally, there is a 3% marketing fee on gross sales, which funds national and regional advertising campaigns to promote the brand across various markets.
What are the financial requirements to become a Hand & Stone Massage franchisee?
To become a Hand & Stone Massage franchisee, the financial requirements include a minimum net worth of $750,000 and liquid assets of at least $150,000.
These requirements ensure that potential franchisees have the financial stability needed to cover both the initial investment and the ongoing operational costs necessary to run the business effectively.
How much can a Hand & Stone Massage franchise owner expect to earn?
The average gross sales for a Hand & Stone Massage franchise are approximately $1.32 million per location. Assuming a 15% operating profit margin, $1.32 million yearly revenue can result in $198,000 EBITDA annually.
Who owns Hand & Stone Massage?
Hand & Stone Massage and Facial Spa is owned by Hand & Stone Franchise Corp., a company founded by John Marco in 2004. The company has grown significantly and is led by John Teza, the current CEO.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
