SoBol Franchise FDD, Profits & Costs (2025)
SoBol is a health-focused fast-casual franchise that specializes in acai bowls, green bowls, and smoothies made with fresh, all-natural ingredients. The brand was founded in 2014 by Jason Mazzarone, who was inspired by his experiences in California and his background in culinary arts.
Mazzarone brought the concept back to his home state of New York, where the first SoBol location was established. The company is headquartered in Long Island, New York.
SoBol began franchising in 2016 and has since grown to more than 50 locations across the United States, with the majority being franchise-operated.
The brand differentiates itself through its commitment to quality and consistency, offering a proprietary blend of acai and a unique, homemade granola that has become a signature part of its offerings.
The emphasis on health and wellness, combined with the simplicity of its menu, has helped SoBol carve out a niche in the competitive fast-casual market.
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Initial Investment
How much does it cost to start a SoBol franchise? It costs on average between $196,000 – $453,000 to start a SoBol franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Construction and Leasehold Improvements | $60,000 – $150,000 |
| Construction Management | $5,000 – $30,000 |
| Lease Deposits – Three Months | $5,000 – $14,000 |
| Furniture, Fixtures and Equipment | $40,000 – $99,000 |
| Signage | $5,000 – $10,000 |
| Computer, Software and Point of Sales System | $4,000 – $8,000 |
| Grand Opening Marketing | $5,000 |
| Initial General Inventory | $1,000 – $13,000 |
| Initial Product Inventory | $8,000 – $10,000 |
| Utility Deposits | $900 – $1,800 |
| Insurance Deposits – Three Months | $2,000 – $4,000 |
| Travel for Initial Training | $700 – $4,400 |
| Professional Fees | $5,500 – $15,000 |
| Licenses and Permits | $3,000 |
| Printing, Stationery and Office Supplies | $500 – $1,000 |
| Additional Funds – Three Months | $15,000 – $50,000 |
| Total Estimate | $195,600 – $453,200 |
Average Revenue (AUV)
How much revenue can you make with a SoBol franchise? A SoBol franchised restaurant makes on average $612,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $644,000 yearly revenue for similar healthy franchises. Below are a few SoBol competitors as a comparison:
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SoBol Franchise Disclosure Document
Frequently Asked Questions
How many SoBol locations are there?
As of the latest data, there were 68 SoBol locations in the United States, with 50 of them situated in New York, accounting for approximately 74% of all locations.
What is the total investment required to open a SoBol franchise?
The total investment required to open a SoBol franchise ranges from $196,000 to $453,000.
What are the ongoing fees for a SoBol franchise?
The ongoing fees for a SoBol franchise include a royalty fee of 6% of gross sales, which is paid to the franchisor for continued use of the brand name, operational support, and access to proprietary systems.
Additionally, franchisees are required to contribute 2% of gross sales to a national marketing fund, which supports broader advertising and promotional efforts aimed at increasing brand visibility and customer engagement.
What are the financial requirements to become a SoBol franchisee?
To become a SoBol franchisee, you need a minimum net worth of $300,000 and at least $100,000 in liquid capital to cover startup and operational costs.
How much can a SoBol franchise owner expect to earn?
The average gross sales for a SoBol franchise are approximately $0.61 million per location. Assuming a 15% operating profit margin, $0.61 million yearly revenue can result in $92,000 EBITDA annually.
Who owns SoBol?
SoBol franchise is owned by co-founders Jason Mazzarone and Jim Kalomiris.
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