The Vitamin Shoppe Franchise FDD, Profits & Costs (2025)
The Vitamin Shoppe is a recognized leader in the health and wellness industry, operating as a global, omni-channel specialty retailer.
Founded in 1977, The Vitamin Shoppe has been committed to supporting customers in their health journeys by providing a comprehensive range of nutritional solutions, including vitamins, minerals, supplements, and more.
The company’s headquarters is located in Secaucus, New Jersey. Expanding into the franchising model in 2021, The Vitamin Shoppe has offered prospective franchisees a compelling opportunity to join its network.
What sets The Vitamin Shoppe apart in the competitive $59 billion wellness industry is its innovative approach to retail. By leveraging an omni-channel strategy, The Vitamin Shoppe meets customers “where, how, and when” they need, enhancing customer experience and satisfaction.
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Initial Investment
How much does it cost to start a The Vitamin Shoppe franchise? It costs on average between $529,000 – $977,000 to start a The Vitamin Shoppe franchised business.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $39,900 |
| Leasehold Improvements | $0 – $171,000 |
| Furniture, Fixtures and Equipment | $172,000 – $192,000 |
| Interior and Exterior Signage | $40,000 – $57,000 |
| Rent (3 Months) | $0 – $91,000 |
| Security Deposit | $0 – $26,000 |
| Opening Inventory and Supplies | $204,000 – $226,000 |
| Grand Opening Advertising | $10,000 |
| Training Expense | $2,000 – $5,000 |
| Miscellaneous Opening Costs | $0 – $10,000 |
| New Store Set-up Costs | $10,000 |
| Additional Funds – 3 Months | $51,000 – $139,000 |
| Total Estimated Initial Investment | $529,000 – $977,000 |
Average Revenue (AUV)
How much revenue can you make with a The Vitamin Shoppe franchise? A The Vitamin Shoppe franchised store makes on average $1,508,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $711,000 yearly revenue for similar retail food franchises. Below are 10 The Vitamin Shoppe competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
The Vitamin Shoppe Franchise Disclosure Document
Frequently Asked Questions
How many The Vitamin Shoppe locations are there?
As of the latest data, The Vitamin Shoppe operates more than 680 locations across the United States. The company began franchising in recent years, and while the majority of its locations are company-owned, it is expanding through franchising efforts.
What is the total investment required to open a The Vitamin Shoppe franchise?
The total investment required to open a The Vitamin Shoppe franchise ranges from $529,000 to $977,000.
What are the ongoing fees for a The Vitamin Shoppe franchise?
For a The Vitamin Shoppe franchise, the ongoing royalty fee is 6% of gross sales. Additionally, there is a 3% marketing fee, which is used to fund national advertising campaigns to promote the brand and support franchisee sales growth.
What are the financial requirements to become a The Vitamin Shoppe franchisee?
To become a The Vitamin Shoppe franchisee, you need a minimum net worth of $1.5 million and liquid capital of at least $500,000. These financial requirements ensure that franchisees have the necessary resources to cover initial costs, ongoing expenses, and potential operational needs as they establish their business.
How much can a The Vitamin Shoppe franchise owner expect to earn?
The average gross sales for a The Vitamin Shoppe franchise are approximately $1.51 million per location. Assuming a 15% operating profit margin, $1.51 million yearly revenue can result in $227,000 EBITDA annually.
Who owns The Vitamin Shoppe?
The Vitamin Shoppe is owned by Franchise Group, Inc., a holding company that specializes in managing and growing franchised businesses. Franchise Group acquired The Vitamin Shoppe in 2019, expanding its portfolio in the health and wellness sector.
Disclaimer
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