Learning Express Toys Franchise FDD, Profits & Costs (2025)
Learning Express Toys, a prominent specialty toy franchise, was established in 1987 in Acton, Massachusetts by Sharon DiMinico.
The company’s headquarters is located in Devens, Massachusetts. Learning Express Toys began franchising in 1990, and today it operates around 90 franchise units across the United States.
Each franchise store offers a unique array of toys, books, games, personalized gifts, and children’s accessories aimed at fostering educational and developmental skills.
Learning Express Toys distinguishes itself in the market with its focus on quality, educational toys, and community engagement.
Franchisees benefit from the strong brand recognition and a proven business model that includes comprehensive franchisee training and support. The stores often host in-store activities and events to create an engaging shopping experience.
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Initial Investment
How much does it cost to start a Learning Express Toys franchise? It costs on average between $21,000 – $374,000 to start a Learning Express Toys franchised center.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of store format (Standard or Conversion), the location, and whether the franchisee chooses to lease or purchase the property. Learning Express Toys offers 2 types of franchises:
| Franchise Type | Initial Investment Range |
|---|---|
| Standard Learning Express | $177,991 to $373,514 |
| Conversion Store Franchise | $21,375 to $116,514 |
We are summarizing below the main costs associated with opening a standard Learning Express franchise. For more information on costs required to start a Learning Express Toys franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount (for new Store Franchise) |
|---|---|
| Initial Franchise Fee | $35,000 |
| Lease & Leasehold Improvements | $0 – $50,000 |
| POS Equipment & Software | $5,116 – $7,639 |
| POS User Access Fee | $1,000 – $1,500 |
| Signage | $3,000 – $12,000 |
| Furniture, Fixtures and Equipment | $25,000 – $40,000 |
| Organizational and Training Costs | $1,500 – $6,000 |
| Opening Inventory | $90,000 – $180,000 |
| Grand Opening Advertising | $5,000 |
| Initial Gift Card Program Setup Fees | $375 |
| Insurance | $2,000 – $6,000 |
| Additional Funds (Working Capital – 3 months) | $10,000 – $30,000 |
| Total | $178,000 – $374,000 |
Average Revenue (AUV)
How much revenue can you make with a Learning Express Toys franchise? A Learning Express Toys franchised business makes on average $1,040,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $484,000 yearly revenue for similar children retail franchises.
Below are a few competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Learning Express Toys Franchise Disclosure Document
Frequently Asked Questions
How many Learning Express Toys locations are there?
As of the latest available data, Learning Express Toys operates over 85 franchised stores across 27 states in the United States.
What is the total investment required to open a Learning Express Toys franchise?
The total investment required to open a Learning Express Toys franchise ranges from $21,000 to $374,000.
What are the ongoing fees for a Learning Express Toys franchise?
Learning Express Toys franchisees are required to pay a royalty fee, which is the greater of 5% of gross receipts or $1,500 per month. Additionally, there is an advertising fee set at 1% of gross receipts, contributing to the brand’s marketing initiatives.
What are the financial requirements to become a Learning Express Toys franchisee?
To become a Learning Express Toys franchisee, you need a minimum net worth of $300,000 and at least $150,000 in liquid assets. These financial requirements ensure you have the necessary resources to establish and operate a franchise successfully.
How much can a Learning Express Toys franchise owner expect to earn?
The average gross sales for a Learning Express Toys franchise are approximately $1.04 million per location. Assuming a 15% operating profit margin, $1.04 million yearly revenue can result in $156,000 EBITDA annually.
Who owns Learning Express Toys?
Learning Express Toys, founded in 1987 by Sharon DiMinico, operates as a franchised specialty toy retailer. In July 2022, Sharon’s daughter, Lauren Derse, assumed the role of CEO, bringing her extensive experience and a Harvard Business School degree to the position.
Disclaimer
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