Big Frog Custom T-Shirts Franchise FDD, Profits & Costs (2025)
Big Frog Custom T-Shirts & More, established in 2008 by co-founders Leeward Bean, Tina Bacon-DeFrece, and Ron DeFrece, has made a significant mark in the custom apparel industry. The franchise, which started its journey in Clearwater, Florida, offers a creative, fun, and technology-driven experience for personalized apparel design.
Known for its direct-to-garment (DTG) printing, Big Frog allows customers to order customized t-shirts and other garments with no minimum requirements, making it a popular choice for personal use and special events alike. Headquartered in Dunedin, Florida, Big Frog Custom T-Shirts & More began franchising in 2008.
Franchisees benefit from multiple revenue streams including business-to-business sales and direct-to-consumer sales, utilizing a variety of decorating techniques like screen printing, embroidery, and the exclusive direct-to-film (DTF) printing, thanks to a strategic partnership with Axiom of America.
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Initial Investment
How much does it cost to start a Big Frog Custom T-Shirts franchise? It costs on average between $112,000 – $316,000 to start a Big Frog Custom T-Shirts franchised shop.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of store you choose, the location, and whether the franchisee chooses to lease or purchase the property. Big Frog offers 2 types of franchises:
| Franchise Type | Initial Investment Range |
|---|---|
| Standard Big Frog | $167,114 to $316,096 |
| Big Frog Express | $111,846 to $201,766 |
We are summarizing below the main costs associated with opening a standard Big Frog franchise. For more information on costs required to start a Big Frog franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount (for a Standard Location) |
|---|---|
| Initial Franchise Fee, Standard | $60,000 |
| Training Travel Expenses | $2,000 – $3,500 |
| Lease Deposits and Store Build Out, Standard location | $10,000 – $51,000 |
| Equipment, Furniture & Fixtures for Standard Franchise | $17,180 – $108,662 |
| Computer System and Software | $13,200 – $16,500 |
| Signs, Standard location | $3,500 – $5,500 |
| Office Supplies | $2,000 – $5,600 |
| Insurance | $1,667 – $2,667 |
| Professional Fees | $1,667 – $2,667 |
| Franchise Opening Costs, including Utility Deposits, Licenses | $1,000 – $2,000 |
| Opening Inventory, Standard location | $4,900 – $6,000 |
| Promotional and Advertising – Three (3) Months for Standard Franchise | $10,000 |
| Additional Funds – Three (3) Months for Standard Franchise | $40,000 – $42,000 |
| Total Estimated Initial Investment, Standard Franchise | $167,000 – $316,000 |
Average Revenue (AUV)
How much revenue can you make with a Big Frog Custom T-Shirts franchise? A Big Frog Custom T-Shirts franchised facility makes on average $471,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $691,000 yearly revenue for similar fashion franchises.
Below are 10 Big Frog Custom T-Shirts competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Big Frog Custom T-Shirts Franchise Disclosure Document
Frequently Asked Questions
How many Big Frog Custom T-Shirts locations are there?
As of the latest data, Big Frog Custom T-Shirts & More operates over 75 independently owned and operated franchise locations across 25 U.S. states and Canada. The company does not own any corporate locations; all stores are franchise-owned.
What is the total investment required to open a Big Frog Custom T-Shirts franchise?
The total investment required to open a Big Frog Custom T-Shirts franchise ranges from $112,000 to $316,000.
What are the ongoing fees for a Big Frog Custom T-Shirts franchise?
Big Frog Custom T-Shirts franchisees are required to pay a royalty fee of 6% of gross sales (with a minimum of $1,200 monthly after the first six months).
Additionally, franchisees contribute 1.5% of gross sales to the Brand Fund for national marketing. Franchisees must also spend at least 5% of gross sales or $500 monthly on local advertising.
What are the financial requirements to become a Big Frog Custom T-Shirts franchisee?
To become a Big Frog Custom T-Shirts franchisee, candidates are required to have a minimum net worth of $450,000 and at least $250,000 in liquid capital. These financial prerequisites ensure that franchisees possess the necessary resources to establish and sustain their business effectively.
How much can a Big Frog Custom T-Shirts franchise owner expect to earn?
The average gross sales for a Big Frog Custom T-Shirts franchise are approximately $0.47 million per location. Assuming a 15% operating profit margin, $0.47 million yearly revenue can result in $71,000 EBITDA annually.
Who owns Big Frog Custom T-Shirts?
Big Frog Custom T-Shirts & More is a privately owned company. Co-founded by Christina (“Tina”) Bacon-DeFrece, Ph.D., who serves as President and Chief Executive Officer, and Ron DeFrece, the Chief Operating Officer, the company operates as a franchise system with over 75 independently owned and operated locations across the United States and Canada.
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