Studio Pilates Franchise FDD, Profits & Costs (2025)
Studio Pilates International was founded in 2002 by an Olympic swimmer and a physical therapist. It has grown into a globally recognized franchise for its dynamic reformer Pilates workouts.
The franchise is headquartered in Australia and has expanded to the USA, New Zealand, the UK, and China. New studios are planned for Canada and Ireland.
Studio Pilates offers franchise opportunities with a proven business model that combines innovative technology and top-tier instructor training.
Franchisees receive full support, from site selection to marketing and operations. The brand stands out with its luxurious studio designs, featuring iconic chandeliers and dark hardwood floors inspired by New York glamour.
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Initial Investment
How much does it cost to start a Studio Pilates franchise? It costs on average between $271,000 – $518,000 to start a Studio Pilates franchised center.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of studio you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type Of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $45,000 |
| Opening Package Fee | $31,000 |
| Marketing Launch Package Fee | $10,000 |
| Technology Fee | $4,800 |
| Lease Expense | $7,100 – $76,500 |
| Utility Deposit | $1,000 – $2,000 |
| Leasehold Improvements | $90,000 – $209,000 |
| Audio-Visual Equipment (including CCTV) | $25,000 – $40,000 |
| Reformer Equipment | $7,100 – $11,200 |
| Initial Inventory | $5,600 – $7,200 |
| Additional Initial Inventory | $8,400 – $10,800 |
| Signage | $3,000 – $6,000 |
| Computer Hardware | $2,500 – $4,000 |
| Insurance | $4,600 – $5,600 |
| Permits & Licenses | $1,500 – $3,000 |
| First aid and CPR employee training expenses | $100 – $200 |
| Uniforms | $500 – $1,500 |
| Professional Fees | $4,000 – $10,000 |
| Additional Funds/Working Capital | $20,000 – $40,000 |
| Total | $271,200 – $517,800 |
Average Revenue (AUV)
How much revenue can you make with a Studio Pilates franchise? A Studio Pilates franchised center makes on average $261,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $401,000 yearly revenue for similar fitness studios franchises. Below are 10 Studio Pilates competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Studio Pilates Franchise Disclosure Document
Frequently Asked Questions
How many Studio Pilates locations are there?
Studio Pilates International currently operates over 100 locations globally. The franchise continues its expansion, particularly in the United States, United Kingdom, New Zealand, and China, with additional openings planned for Canada.
The majority of Studio Pilates locations are franchise-owned, reflecting the brand’s strong franchise model. However, a small number of studios are company-owned, contributing to its global presence and growth strategy.
What is the total investment required to open a Studio Pilates franchise?
The total investment required to open a Studio Pilates franchise ranges from $271,000 to $518,000.
What are the ongoing fees for a Studio Pilates franchise?
Studio Pilates franchisees are required to pay an 8% royalty fee on gross revenue. Additionally, there is a 1% advertising and marketing fee, which supports national and regional marketing efforts for brand promotion and customer acquisition.
What are the financial requirements to become a Studio Pilates franchisee?
To become a Studio Pilates franchisee are required to having a minimum net worth of approximately $500,000, ensuring that the franchisee has sufficient overall financial stability.
Additionally, franchisees must have between $100,000 and $150,000 in liquid capital, which is necessary to cover initial investments such as franchise fees, studio setup, and other startup costs.
How much can a Studio Pilates franchise owner expect to earn?
The average gross sales for a Studio Pilates franchise are approximately $0.26 million per location. Assuming a 15% operating profit margin, $0.26 million yearly revenue can result in $39,150 EBITDA annually.
Who owns Studio Pilates?
Studio Pilates is owned by its co-founders, Jade Winter and Tanya Winter. The founders remain actively involved in the business, with Jade Winter serving as CEO and Tanya overseeing instructor training and education. Their leadership continues to drive the company’s global growth and success.
Disclaimer
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