MADabolic Franchise FDD, Profits & Costs (2025)
MADabolic, established in 2011 by former professional hockey players Brandon Cullen and Kirk Dewaele, is headquartered in Charlotte, North Carolina.
This unique franchise began offering opportunities in 2012, focusing on a distinctive approach to fitness with its strength-driven interval training programs.
This model caters specifically to those seeking intensive, results-oriented workouts, which differentiates it from more traditional, cardio-focused fitness programs.
MADabolic’s training regime is crafted around work-to-rest ratios, designed to enhance strength, promote lean muscle, and burn body fat. This methodical approach targets high achievers and integrates athletic movements paced to challenge and build the body effectively.
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Initial Investment
How much does it cost to start a MADabolic franchise? It costs on average between $328,000 – $616,000 to start a MADabolic franchised studio.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $45,000 |
| Food, Lodging & Travel | $5,200 – $7,200 |
| Lease Deposit & 3 Months’ Rent | $28,000 – $72,000 |
| Build Out & Improvements | $20,000 – $150,000 |
| Signage | $17,500 – $28,500 |
| Flooring and Tiling | $16,000 – $18,500 |
| Lighting and Fan | $13,000 – $18,000 |
| Furniture & Fixtures | $14,800 – $24,000 |
| Fitness Equipment Package | $87,450 – $99,850 |
| Computer and POS system | $3,500 – $5,400 |
| Security, sound and telephone system | $2,000 – $4,000 |
| Inventory and Other Furniture and Fixtures | $7,000 – $11,500 |
| Equipment Delivery & Set Up | $11,000 – $15,000 |
| Other Equipment | $8,400 – $11,000 |
| Grand Opening Advertising | $17,000 |
| Utility Deposits | $250 – $1,000 |
| Business Licenses | $1,000 – $2,000 |
| Professional Fees | $10,000 – $25,000 |
| Insurance (3 months’ premium) | $600 – $900 |
| Staffing Prior to Opening | $5,000 – $18,000 |
| Additional Funds (3 month period after opening) | $15,000 – $42,000 |
| Total Estimated Initial Investment | $328,000 – $616,000 |
Average Revenue (AUV)
How much revenue can you make with a MADabolic franchise? A MADabolic franchised center makes on average $407,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $401,000 yearly revenue for similar fitness studio franchises. Below are 10 MADabolic competitors as a comparison:
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MADabolic Franchise Disclosure Document
Frequently Asked Questions
How many MADabolic locations are there?
As of the latest data, MADabolic operates 35 locations across the United States. The majority of these are franchise-owned, with a few company-owned studios. Additionally, there are over 60 new locations currently in development, indicating significant expansion plans for the brand.
What is the total investment required to open a MADabolic franchise?
The total investment required to open a MADabolic franchise ranges from $328,000 to $616,000.
What are the ongoing fees for a MADabolic franchise?
MADabolic franchisees are required to pay a royalty fee of 6% of their gross revenues. Additionally, there is a Brand and System Development Fund Fee set at 1.5% of gross revenues, which may increase up to 3% over time.
These fees support the franchisor’s ongoing services, including marketing initiatives, system enhancements, and overall brand development, ensuring consistent quality and brand recognition across all MADabolic locations.
What are the financial requirements to become a MADabolic franchisee?
To become a MADabolic franchisee, you should have a minimum net worth of $500,000 and possess at least $200,000 in liquid capital. These financial prerequisites ensure that franchisees have the necessary resources to support the initial investment and ongoing operational expenses associated with establishing and running a MADabolic fitness studio.
How much can a MADabolic franchise owner expect to earn?
The average gross sales for a MADabolic franchise are approximately $0.41 million per location. Assuming a 15% operating profit margin, $0.41 million yearly revenue can result in $61,500 EBITDA annually.
Who owns MADabolic?
MADabolic was co-founded in 2011 by Brandon Cullen and Kirk Dewaele, both former professional athletes. They continue to play active roles in the company, with Cullen serving as Chief Concept Officer and Dewaele as Chief Operating Officer.
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