Ellie Mental Health Franchise FDD, Profits & Costs (2025)
Founded in 2015 by Erin Pash and Kyle Keller, Ellie Mental Health originated in Minnesota with a vision to make mental health services both accessible and innovative. The venture began franchising in 2021, aiming to enhance the well-being of families nationwide through forward-thinking wellness initiatives, products, and services.
Ellie Mental Health is renowned for its commitment to social responsibility, prioritizing exceptional customer experiences through inventive and high-quality care, and nurturing a workplace culture that respects and genuinely cares for its employees.
Ellie Mental Health distinguishes itself not just by its dedication to superior mental health solutions but also through active community engagement. This is evident in programs like the Complex Family Systems initiative and support for Law Enforcement & First Responders.
Initial Investment
How much does it cost to start a Ellie Mental Health franchise? It costs on average between $279,000 – $480,000 to start a Ellie Mental Health franchised clinic.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $60,000 |
| Onboarding Package Fee | $30,000 |
| Lease Deposit and Payments | $16,500 to $48,075 |
| Utility Deposits | $1,000 to $2,500 |
| Local Pre-Opening Marketing | $13,000 to $15,000 |
| Furniture, Fixtures, & Equipment | $20,000 to $36,000 |
| Computers and Office Equipment | $2,900 to $9,000 |
| Leasehold Improvements/Buildout | $30,000 to $100,000 |
| Architectural and Engineering Services | $0 to $10,000 |
| Project Management Services Fee | $2,500 to $13,325 |
| Exterior Signage, Interior Signage, and Graphics | $1,000 to $10,000 |
| Insurance | $1,000 to $3,000 |
| Permits, Licenses, and Accreditation | $1,000 to $5,000 |
| Accounting and Legal Fees | $10,000 to $20,000 |
| Training Expenses | $1,000 to $3,000 |
| Additional Funds – 3 Months | $88,600 to $115,450 |
| Total | $278,500 to $480,350 |
Average Revenue (AUV)
How much revenue can you make with a Ellie Mental Health franchise? A Ellie Mental Health franchised location makes on average $1,325,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $238,000 yearly revenue for similar other healthcare franchises. Below are 10 Ellie Mental Health competitors as a comparison:
Ellie Mental Health Franchise Disclosure Document
Frequently Asked Questions
How many Ellie Mental Health locations are there?
As of the latest data, Ellie Mental Health operates over 200 locations across the United States. This includes 23 company-owned clinics, primarily located in Minnesota, and approximately 183 franchised clinics nationwide. The company also has over 250 additional franchised locations currently in development across 26 states.
What is the total investment required to open a Ellie Mental Health franchise?
The total investment required to open a Ellie Mental Health franchise ranges from $279,000 to $480,000.
What are the ongoing fees for a Ellie Mental Health franchise?
For an Ellie Mental Health franchise, the ongoing fees include a royalty fee of 7.50% of gross revenue. Additionally, there is a marketing fee of 2% of gross revenue, which contributes to the brand’s overall advertising and promotional activities.
These fees are typical for maintaining the franchise’s operations, brand support, and marketing efforts to help franchisees grow their business within the larger Ellie Mental Health network.
What are the financial requirements to become a Ellie Mental Health franchisee?
To become an Ellie Mental Health franchisee, you require a minimum net worth of around $500,000. Additionally, prospective franchisees are required to have a minimum of $150,000 in liquid capital.
These financial benchmarks ensure that franchisees have the necessary resources to support the initial investment and ongoing operational costs of opening and maintaining an Ellie Mental Health clinic.
How much can a Ellie Mental Health franchise owner expect to earn?
The average gross sales for a Ellie Mental Health franchise are approximately $1.33 million per location. Assuming a 15% operating profit margin, $1.33 million yearly revenue can result in $199,500 EBITDA annually.
Who owns Ellie Mental Health?
Ellie Mental Health was founded by Erin Pash and Kyle Keller. They launched the first Ellie clinic in 2015 with a mission to destigmatize mental health care and make services more accessible. Erin Pash, as one of the founders, plays a significant role in the ownership and leadership of the company.
Disclaimer
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