Haagen-Dazs Franchise FDD, Profits & Costs (2025)
In 1960, Reuben and Rose Mattus founded Häagen-Dazs in the Bronx, New York, creating a brand known for premium ice cream. Häagen-Dazs began franchising in 1976, inviting entrepreneurs to expand its global footprint.
The brand is renowned for its luxury ice cream made from high-quality ingredients. With headquarters in Minneapolis, Minnesota, Häagen-Dazs offers full support to franchisees from the start.
The franchise model is flexible, with store formats designed for various locations, including shopping centers, airports, and busy streets, ensuring a broad customer reach.
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Initial Investment
How much does it cost to start a Haagen-Dazs franchise? It costs on average between $15,000 – $543,000 to start a Haagen-Dazs franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property. Haagen-Dazs offers 5 types of franchises:
| Franchise Type | Initial Investment Range |
|---|---|
| New franchisees developing a traditional Häagen-Dazs Shop | $214,518 to $542,768 |
| Existing franchisees developing a traditional Häagen-Dazs Shop | $195,250 to $526,579 |
| Häagen-Dazs Shop franchised business under a successive term franchise or renewal agreement | $61,750 to $371,579 |
| Häagen-Dazs Hospitality Shop franchised business | $14,500 to $273,689 |
| Häagen-Dazs Satellite franchised business | $181,250 to $512,579 |
We are summarizing below the main costs associated with opening a new Haagen-Dazs traaditional franchised restaurant. For more information on costs required to start a Haagen-Dazs franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 – $30,000 |
| Travel and Living Expenses to Attend Application Interview | $1,189 – $1,189 |
| Travel and Living Expenses During Training | $3,079 – $3,079 |
| Leasehold Improvements | $105,000 – $300,000 |
| Deposits and Licenses | $7,500 – $17,500 |
| Equipment, Fixtures and Furnishings | $50,000 – $115,000 |
| Opening Inventory | $6,000 – $10,000 |
| Insurance | $1,500 – $2,500 |
| Additional Funds – Three Months | $10,250 – $63,500 |
| Total | $214,518 – $542,768 |
Average Revenue (AUV)
How much revenue can you make with a Haagen-Dazs franchise? A Haagen-Dazs franchised restaurant makes on average $593,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $469,000 yearly revenue for similar ice cream franchises. Below are 10 Haagen-Dazs competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Haagen-Dazs Franchise Disclosure Document
Frequently Asked Questions
How many Haagen-Dazs locations are there?
As of 2024, Häagen-Dazs operates more than 800 locations worldwide, across over 40 countries. In the United States alone, there are 208 Häagen-Dazs stores, with Florida having the highest concentration, accounting for around 29% of all U.S. locations. The brand continues to expand globally, maintaining a presence in major markets like Europe, Asia, and the Americas.
What is the total investment required to open a Haagen-Dazs franchise?
The total investment required to open a Haagen-Dazs franchise ranges from $15,000 to $543,000.
What are the ongoing fees for a Haagen-Dazs franchise?
Häagen-Dazs franchisees are required to pay a 4% royalty fee on gross sales as part of their ongoing obligations to the franchisor. In addition, there is a local marketing contribution of 1% of gross sales, and franchisees must also contribute to a general marketing fund, which typically amounts to around $5,520 per year for a standard shop.
What are the financial requirements to become a Haagen-Dazs franchisee?
To qualify as a Häagen-Dazs franchisee, you need a minimum net worth of $250,000 and at least $100,000 in liquid assets. These financial requirements ensure that franchisees have the necessary resources to operate their business successfully and cover both the initial investment and ongoing operational costs.
How much can a Haagen-Dazs franchise owner expect to earn?
The average gross sales for a Haagen-Dazs franchise are approximately $0.59 million per location. Assuming a 15% operating profit margin, $0.59 million yearly revenue can result in $88,950 EBITDA annually.
Who owns Haagen-Dazs?
Häagen-Dazs is owned by General Mills, which acquired the brand in 2001. However, the production and distribution rights for Häagen-Dazs in the United States and Canada are licensed to Froneri, a joint venture between Nestlé and PAI Partners, as of 2016. General Mills continues to manage the brand in other global markets, while Froneri oversees the U.S. and Canadian operations.
Disclaimer
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