Pokemoto Franchise FDD, Profits & Costs (2025)

Pokemoto stands as a unique presence in the quick-service restaurant niche, celebrated for its fresh twist on the classic Hawaiian poké bowls. This concept was brought to life by Thomas Nguyen in 2017 in New Haven, CT, inspired by his profound appreciation for the authentic Hawaiian poké during his time in Hawaii.

Identifying an untapped opportunity for this distinctive cuisine in New England, particularly noted for its vibrant and wholesome seafood, Nguyen launched the inaugural Pokemoto venue near Yale University. This strategic move swiftly translated into the foundation of a flourishing franchise beginning in 2018.

Now based in League City, TX, Pokemoto distinguishes itself with a menu that prioritizes health, offering a selection that extends beyond Poké bowls to include burritos, salads, and an assortment of boba teas.

Initial Investment

How much does it cost to start a Pokemoto franchise? It costs on average between $185,000 – $378,000 to start a Pokemoto franchised restaurant.

This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount varies depending on factors such as the type of Pokémoto restaurant, its location, and whether the franchisee opts to lease or purchase the property.

Type of ExpenditureAmount
Initial Franchise Fee$30,000
Rent – 3 Months$9,000 to $27,000
Security Deposit$3,000 to $9,000
Leasehold Improvements$80,000 to $200,000
Equipment, Furniture, and Signs$38,000 to $53,000
Computer System (including POS)$1,500 to $3,000
Video Surveillance System$1,000 to $5,000
Insurance – Annual Premium$1,500 to $7,400
Permits and Licenses$500 to $1,000
Initial Inventory$5,000 to $10,000
Initial Training Fee and Travel$2,500 to $6,000
Professional Fees$500 to $5,000
Grand Opening$7,000 to $12,000
Additional Funds – 3 Months$5,000 to $10,000
Total$184,500 to $378,400

Pokemoto Franchise Disclosure Document

Frequently Asked Questions

How many Pokemoto locations are there?

As of the latest data, Pokémoto operates 36 locations across the United States, with 11 company-owned and 25 franchised units. Additionally, the company has signed dozens more franchise agreements, indicating plans for further expansion.

What is the total investment required to open a Pokemoto franchise?

The total investment required to open a Pokemoto franchise ranges from $185,000 to $378,000.

What are the ongoing fees for a Pokemoto franchise?

Pokémoto franchisees pay a 6% royalty fee and contribute 2% of gross sales to a national marketing fund, along with a minimum of 2% for local marketing.

What are the financial requirements to become a Pokemoto franchisee?

To become a Pokémoto franchisee, applicants must meet specific financial requirements, including a minimum net worth of $250,000 and at least $100,000 in liquid capital. These requirements ensure that franchisees have the financial stability and resources needed to establish and operate the business successfully.

Who owns Pokemoto?

Pokémoto franchise is owned by Muscle Maker, Inc., a publicly traded company specializing in restaurant and food service brands.

Disclaimer

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