ServiceMaster Franchise FDD, Profits & Costs (2025)
Established in 1929 in Chicago, Illinois, by Marion E. Wade, ServiceMaster initially focused on moth-proofing services. It has since evolved into a conglomerate of seven distinct brands, each specializing in various sectors such as restoration, cleaning, moving, and bioremediation.
The first franchise opportunity under the ServiceMaster name was sold in 1952, marking the company’s foray into franchising and setting the stage for its expansive growth.
ServiceMaster Brands prides itself on a deep-seated commitment to integrity, exceptional customer service, and the ethos of ‘Making Everyday Heroes More Heroic™’.
Headquartered in Atlanta, Georgia, since 2021, ServiceMaster Brands continues to innovate and expand its services.
The company differentiates itself through a steadfast commitment to supporting its franchisees, fostering strong relationships, and ensuring they have the tools and resources necessary to thrive.
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Initial Investment
How much does it cost to start a ServiceMaster franchise? It costs on average between $253,000 – $359,000 to start a ServiceMaster franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $72,500 |
| Opening Package | $85,000 – $135,000 |
| Vehicles | $3,975 – $5,500 |
| Technology System | $300 – $1,000 |
| Travel and Other Expenses while at Initial Training | $600 – $1,500 |
| Insurance | $8,800 – $19,350 |
| Certifications | $0 – $260 |
| Local Advertising | $500 – $1,500 |
| Miscellaneous Opening Expenses | $1,000 – $7,200 |
| Real Estate Expenses | $5,000 – $25,000 |
| Professional Fees | $5,000 – $15,000 |
| Additional Funds – first 3 months | $70,000 – $75,000 |
| Total for Disaster Restoration Franchises | $252,675 – $358,810 |
Average Revenue (AUV)
How much revenue can you make with a ServiceMaster franchise? A ServiceMaster franchised business makes on average $499,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $296,000 yearly revenue for similar maintenance franchises.
Below are a few competitors in comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
ServiceMaster Franchise Disclosure Document
Frequently Asked Questions
How many ServiceMaster locations are there?
As of the latest data, ServiceMaster Brands operates over 7,000 locations worldwide. This network includes both company-owned and franchised units, providing a range of residential and commercial services.
What is the total investment required to open a ServiceMaster franchise?
The total investment required to open a ServiceMaster franchise ranges from $253,000 to $359,000.
What are the ongoing fees for a ServiceMaster franchise?
ServiceMaster franchisees pay a royalty fee, typically starting at 7% of gross monthly sales and decreasing as sales grow. Additionally, they contribute 1% of monthly gross sales, or a minimum of $20, to a national advertising fund. These fees support ongoing training, brand marketing, and operational support.
What are the financial requirements to become a ServiceMaster franchisee?
To become a ServiceMaster Clean franchisee, applicants need a minimum net worth of $100,000 and at least $50,000 in liquid capital. These requirements ensure franchisees have the financial foundation to operate successfully.
How much can a ServiceMaster franchise owner expect to earn?
The average gross sales for a ServiceMaster franchise are approximately $0.5 million per location. Assuming a 15% operating profit margin, $0.5 million yearly revenue can result in $75,000 EBITDA annually.
Who owns ServiceMaster?
ServiceMaster Brands is owned by Roark Capital Group, an Atlanta-based private equity firm specializing in franchised and multi-location businesses. Roark Capital acquired ServiceMaster Brands in October 2020.
The company operates a network of over 1,850 franchisees across various brands, including ServiceMaster Clean, ServiceMaster Restore, Merry Maids, Furniture Medic, and AmeriSpec.
Disclaimer
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