Border Magic Franchise FDD, Profits & Costs (2025)
Founded in 1992, Border Magic quickly became the only franchised company in the U.S. focused on decorative landscape edging. Headquartered in Waco, Texas, the company pioneered a niche market with little competition and began franchising in the early 2000s. Now, it boasts more than 30 locations nationwide, demonstrating significant industry growth.
Border Magic offers high-quality, durable landscaping solutions like custom concrete edging and borders, setting itself apart with the industry’s only 10-year warranty. These features increase property aesthetics and also provide functional benefits such as weed and pest control.
Border Magic’s franchise model emphasizes affordability and comprehensive support, lowering barriers to entry for new entrepreneurs. Franchisees receive extensive training and ongoing support in areas like marketing and technical operations, which help minimize competition.
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Initial Investment
How much does it cost to start a Border Magic franchise? It costs on average between $138,000 – $227,000 to start a Border Magic franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount varies depending on several factors, such as the size and layout of the territory, the specific equipment required for Border Magic’s operations, and whether the franchisee opts to lease or purchase the necessary property. Border Magic offers 2 types of franchises:
| Franchise Option | Initial Investment Range |
|---|---|
| Single BORDER MAGIC Franchise | $138,275 to $162,530 |
| Two BORDER MAGIC Franchises (purchased simultaneously) | $202,460 to $226,715 |
We are summarizing below the main costs associated with opening a Single BORDER MAGIC Franchise. For more information on costs required to start a Border Magic franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $63,000 |
| Initial Training | $9,500 |
| Site Lease | $0 to $1,000 |
| BM 2000 Machine | $9,660 |
| Trailer, Equipment, Marketing, and Supplies Package | $50,090 |
| Border Magic Upgrade Package | $0 to $1,750 |
| Shipping Cost | $0 to $5,500 |
| Vehicle Lease or Financing | $0 to $2,000 |
| Hand Tools/Material Handling | $450 to $1,000 |
| Computer & Office Equipment | $0 to $1,750 |
| Telephone/cell phone | $0 to $750 |
| Signage | $50 to $200 |
| Travel and living expenses while training | $500 to $1,500 |
| Insurance | $50 to $750 |
| Vehicle Insurance | $35 to $500 |
| Licensing and permits | $500 to $2,500 |
| Uniforms | $60 to $200 |
| Legal/Accounting | $500 to $2,000 |
| Additional Funds (3 months) | $3,880 to $8,880 |
| Total | $138,000 to $163,000 |
Competitors
Below are a few Border Magic competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Border Magic Franchise Disclosure Document
Frequently Asked Questions
How many Border Magic locations are there?
As of the latest data, Border Magic operates 37 franchise-owned locations and does not have any company-owned locations.
What is the total investment required to open a Border Magic franchise?
The total investment required to open a Border Magic franchise ranges from $138,000 to $227,000.
What are the ongoing fees for a Border Magic franchise?
Border Magic franchisees pay a 7% royalty fee, with minimum monthly payments of $595 in the first year, $795 in the second year, and $950 from the third year onward. Currently, there is no marketing fee, but the franchisor may introduce one in the future, capped at $200 per month.
What are the financial requirements to become a Border Magic franchisee?
To become a Border Magic franchisee, you need a minimum net worth of $250,000 and at least $40,000 in liquid capital.
Who owns Border Magic?
Border Magic is owned by Butch Mogavero, who purchased the company and its sister franchise, Boulder Designs, in 2015 from founder Eldean Bergman. Following the acquisition, Mogavero relocated the corporate headquarters from Rantoul, Illinois, to Waco, Texas.
Disclaimer
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