Poolwerx Franchise FDD, Profits & Costs (2025)
Poolwerx is a franchise specializing in pool and spa maintenance. Founded in 1992 in Australia, it expanded to the United States in 2015, with its headquarters in Dallas, Texas. This expansion aimed to tap into regions with high demand for pool services.
The company offers maintenance, cleaning, and servicing of pools and spas for both residential and commercial clients, along with sales and repairs of pool equipment. Poolwerx differentiates itself in a market dominated by small, independent operators by establishing a strong franchise network under a well-recognized brand.
Poolwerx’s franchise model is straightforward and scalable, starting with mobile services and potentially expanding to retail outlets. It provides comprehensive training and support to franchisees, positioning them for success in the growing pool and spa service industry.
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Initial Investment
How much does it cost to start a Poolwerx franchise? It costs on average between $107,000 – $407,000 to start a Poolwerx franchised business.
This includes costs for facility setup, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, such as the type of Poolwerx business model chosen, the location, and whether the franchisee opts to lease or purchase the premises.
| Type of Investment | Initial Investment Range |
|---|---|
| Vehicle Only (Initial Phase) | $107,250 – $164,000 |
| Vehicle and Retail Location | $175,250 – $406,500 |
We are summarizing below the main costs associated with opening a Poolwerx Vehicle Only (Initial Phase) franchise. For more information on costs required to start a Poolwerx franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,500 |
| Vehicle Branding | $2,000 – $2,500 |
| Office Equipment and Supplies | $0 – $3,000 |
| Computer Hardware & Software | $2,000 – $4,000 |
| Business Licenses & Permits | $500 – $2,000 |
| Professional Fees | $1,000 – $5,000 |
| Opening Inventory | $15,000 – $20,000 |
| Business Insurance | $3,000 – $4,000 |
| Initial Training Fee | $2,000 |
| Cost and Living Expenses while Training | $0 – $3,000 |
| Grand Opening Advertising | $10,000 – $12,000 |
| Convention Fee | $3,500 |
| Equipment used in Business Operations | $3,000 – $5,000 |
| Uniforms | $750 – $1,500 |
| Vehicle Cost | $5,000 – $7,000 |
| Additional Funds | $10,000 – $40,000 |
| Total | $107,250 – $164,000 |
Average Revenue (AUV)
How much revenue can you make with a Poolwerx franchise? A Poolwerx franchised center makes on average $771,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $703,000 yearly revenue for similar other home services franchises. Below are a few Poolwerx competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Poolwerx Franchise Disclosure Document
Frequently Asked Questions
How many Poolwerx locations are there?
As of the latest available data, Poolwerx operates over 150 retail outlets and 400 mobile service vans across more than 500 territories globally. In the United States, the company has approximately 60 franchise outlets, including 32 retail stores and 182 mobile service and repair units, primarily located in the Sunbelt region.
This expansion positions Poolwerx as one of the fastest-growing pool, hot tub, and spa retail and service businesses worldwide.
What is the total investment required to open a Poolwerx franchise?
The total investment required to open a Poolwerx franchise ranges from $107,000 to $407,000.
What are the ongoing fees for a Poolwerx franchise?
Poolwerx franchisees pay a royalty fee of 7% of gross revenue and a marketing fee of 3% of gross revenue. These fees support ongoing franchisor services and marketing initiatives to enhance brand visibility and customer engagement.
What are the financial requirements to become a Poolwerx franchisee?
To become a Poolwerx franchisee, you should have a minimum net worth between $150,000 and $300,000, along with liquid capital ranging from $80,000 to $100,000. These financial prerequisites are essential to cover initial investments and ensure sufficient operating funds as you establish and grow your franchise within the pool and spa service industry.
How much can a Poolwerx franchise owner expect to earn?
The average gross sales for a Poolwerx franchise are approximately $0.77 million per location. Assuming a 15% operating profit margin, $0.77 million yearly revenue can result in $116,000 EBITDA annually.
Who owns Poolwerx?
Poolwerx is owned by its founder, John O’Brien, who established the company in 1992. In 2022, Poolwerx partnered with Norwest, a global investment firm, to support its growth in the U.S. and internationally.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
