TCBY and Mrs. Fields Franchise FDD, Profits & Costs (2025)
TCBY (The Country’s Best Yogurt) and Mrs. Fields are iconic brands under Famous Brands International. TCBY, which started in 1981, offers a healthier alternative with its variety of frozen yogurts. Mrs. Fields, on the other hand, was founded in 1977 by Debbi Fields and became famous for its fresh, high-quality cookies and brownies.
Both brands, headquartered in Broomfield, Colorado, benefit from a dual-branding strategy that allows them to cater to a wider audience by combining their product offerings.
This strategy includes a variety of store formats, such as traditional counter services, interactive self-serve stations, and convenient kiosks designed to fit different spaces and customer preferences.
As they continue to expand globally, TCBY and Mrs. Fields are adapting their products and store designs to meet consumers’ changing tastes and maintain a competitive edge in the dessert market. Their focus on innovation and franchisee support has led to their ongoing growth and success in the food industry.
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Initial Investment
How much does it cost to start a TCBY and Mrs. Fields franchise? It costs on average between $134,000 – $697,000 to start a TCBY and Mrs. Fields franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property. TCBY and Mrs. Fields offers 2 types of franchises:
| Store Type | Initial Investment Range |
|---|---|
| Retail TCBY and Mrs. Fields Store | $486,630 to $697,467 |
| Retail Kiosk | $134,400 to $283,350 |
We are summarizing below the main costs associated with opening a Retail TCBY and Mrs. Fields Store. For more information on costs required to start a TCBY and Mrs. Fields franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $35,000 |
| Travel and living expenses while training | $2,000 – $3,000 |
| Improvements and Equipment | $418,130 – $600,917 |
| Opening Product and Soft Goods Inventory | $1,500 – $10,000 |
| Grand opening promotion, if opening a new store | $5,000 – $10,000 |
| Security deposits, utility deposits, business licenses, and other deposits and prepaid expenses | $4,000 – $5,000 |
| Professional fees | $9,000 – $10,000 |
| Insurance (3 months) | $2,500 – $3,500 |
| Computer hardware and software | $1,500 – $8,050 |
| Additional funds (3 months) | $8,000 – $12,000 |
| Total* | $486,630 – $697,467 |
Average Revenue (AUV)
How much revenue can you make with a TCBY and Mrs. Fields franchise? A TCBY and Mrs. Fields franchised restaurant makes on average $280,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $506,000 yearly revenue for similar ice cream franchises.
Below are a few competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
TCBY and Mrs. Fields Franchise Disclosure Document
Frequently Asked Questions
How many TCBY and Mrs. Fields locations are there?
As of the latest data, TCBY operates 136 locations across the United States. The state with the highest concentration is Illinois, hosting 21 stores, which constitutes approximately 15% of all TCBY locations nationwide. Regarding Mrs. Fields, the company maintains over 300 franchised and licensed locations throughout the United States and in 22 other countries.
What is the total investment required to open a TCBY and Mrs. Fields franchise?
The total investment required to open a TCBY and Mrs. Fields franchise ranges from $134,000 to $697,000.
What are the ongoing fees for a TCBY and Mrs. Fields franchise?
TCBY franchisees pay a 6% royalty fee and a 3% marketing fee based on gross revenue. Mrs. Fields franchisees also pay a 6% royalty fee and a 3% marketing fee, both calculated from gross revenue.
What are the financial requirements to become a TCBY and Mrs. Fields franchisee?
To become a franchisee for TCBY, candidates are required to have a minimum net worth of $350,000 and at least $200,000 in liquid assets. For Mrs. Fields, the financial prerequisites include a minimum net worth of $350,000 and liquid capital of $200,000.
These financial thresholds are established to ensure that prospective franchisees possess the necessary resources to support the initial investment and ongoing operational expenses associated with owning and managing a franchise location.
How much can a TCBY and Mrs. Fields franchise owner expect to earn?
The average gross sales for a TCBY and Mrs. Fields franchise are approximately $0.28 million per location. Assuming a 15% operating profit margin, $0.28 million yearly revenue can result in $42,000 EBITDA annually.
Who owns TCBY and Mrs. Fields?
TCBY and Mrs. Fields are owned by Pearl Street Equity, a New York-based family office investment firm. Pearl Street Equity acquired Famous Brands International, the parent company of both TCBY and Mrs. Fields, thereby bringing these two iconic brands under its ownership.
Disclaimer
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